| Click
an article title for detailed information. |
 |
This is a Test
Even the most experienced exhibit managers occasionally quail in the face of trade show catastrophes. Train your staff to handle your worst nightmares. |
|
|
The Trade Show Handoff
What happens when the show must go on – without you? |
|
|
Self-Destructing Staffers
Need buy-in to get the best staffers for your exhibit? This "true life" disaster could support your cause. |
|
|
Candy's Curriculum
Seven topics to cover during your next pre-show training meeting. |
|
|
Don't Have a Cow
If you want staffers to execute your vision, they need to know the hows and whys behind it. |
|
|
Face-Time Redesign
Matt Hassett's four-part plan to increase staff-interaction rate at Globalcomm 2006 — and double sales leads in the process. |
|
|
10 Tips to a Tighter Bottom Line
Real live cost cutting strategies used by exhibitors every day. |
|
|
Ten Things I Wish I'd Known
A veteran's guide to avoiding exhibiting potholes. |
|
|
All-Star Awards – Follow the Lead… Fast
G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds. |
|
|
Exhibit Orientation
If your booth staff asks, ''what are we doing here?'', you missed the warm-up. |
|
|
Seven Sneaky Ways Staffers Sabotage Success
Rarely discussed indiscretions that may be toxic to your customer relationships. |
|
|
9 Simple Fixes 10 Times the Sales
About to give up on trade shows, Paul Fazio hired a consultant whose eye-opening analysis resulted in nine changes that doubled leads, and generated $4 million. |
|
|
Trade Show Safety and Security
Keep your staff, and your company's property safe and secure at your next trade show. |
|
|
Has Anyone Seen My Staff?
Hafele America 's electronic staff-tracking system that boosts leads and enhances customer service. |
|
|
Pfizer's Booth-Staffing Prescription
Pfizer's Ambassadors program uses retired sales reps to staff their exhibits. |
|
|
Booth-Staff Logistics
Managing details like badges and housing can be frustrating and time-consuming. Here's a logistics plan to avoid last-minute stress. |
|
|
How to Write a Post-Show Report
The comprehensive evaluation that will complete your trade show strategy. |
|
|
Seven Reasons Salespeople Hate to Staff Your Booth
And seven show-tested solutions to resolve their issues and boost their buy-in. |
|
|
How to Train Exhibit Staff
Ten things your staff needs to know. |
|
|
How to Compile a Trade Show Bible
Reduce booth staff questions with this on-site binder of critical show and company information. |
|
|
Barenaked Ladies
...and Nine Other Ways to Show Your Booth Staff You Value Them |
|
|
Fix It Now!
Doug McLean's three-step system for Mid-Course Corrections. |
|
|
The Booth Staffing Solution
How to turn your skeptics, grumps, and slackers into a top team. |
|
|
Virtual Pre-Show Training
New exhibit 3-D computer renderings aren't just design aids. Stick 'em on the Web, for a great staff training tool. |
|
|
To Temp or Not To Temp?
Is temporary staffing right for you? Here's how to make the call. |
|
|
Web-Based Staff Training
Use the Web to train geographically dispersed staffers. |
|
|
Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships. |
|
|
O Captain! My Captain!
Overworked? Appoint a booth captain. Here's the whats, whys and hows. |
|
|
Three Solutions for Staff Training Dilemmas
Three innovative exhibit professionals turn mundane staffing prep into productive sessions. |
|
|
Keep it Short
…And other secrets to effective interoffice communications. |
|
|
Speak. Listen. Learn. Sell.
Exhibit staffers without sales skills? Use these proven communication skills to increase their success on the show floor. |
|
|
Four Trade Show Myths Dispelled
Focus on the facts to keep your trade show program rooted on solid ground. |
|
|
Preparing Your Staff for Space Invaders
Train your staff when exhibit configurations change so they don't feel like they're on another planet. |
|
|
Staff Training From Scratch
Learn the step-by-step secrets of John Verrico's staff training program |
|
|
Think Big
How four exhibit managers solve the challenges of their large programs. |
|
|
Avoiding the Terrible Toos
Sometimes, there's just too much going on in the exhibit. Here's how to recognize the problem. |
