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From jaw-dropping design to wow-inducing technological wizardry, the 2012 World’s Expo in Yeosu, Korea, is brimming with inspiration for exhibit and event professionals. EXHIBITOR Magazine’s Expo 2012 microsite features everything from Expo-related news and FAQs to historic World’s Expo highlights and video footage direct from Yeosu. This site also plays host to EXHIBITOR Magazine’s Expo 2012 Awards, honoring the best the world (well, the World’s Expo, at least) has to offer.
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World History:
A Pictorial Retrospective of Historic World's Fairs


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Welcome to the Machine
 
Designed by Charles Eames and Eero Saarinen Associates — whose works ranged from landmark office furniture to St. Louis’ Gateway Arch, respectively — the IBM Pavilion at the 1964-65 New York World’s Fair rested above a grove of 45 steel “trees” that rose 32 feet into the air. Shaped like the rotating ball in the company’s then revolutionary Selectric typewriter, the Pavilion’s exterior was embossed with 1,000 logos. The interior was divided into six sections, including the “Information Machine,” a 90-foot-high main theater that opened up at the bottom and admitted 500 visitors at a time. Ten million people visited the exhibit, designed to convince them that the computer was friend, not foe.
 
Photo: Courtesy of IBM Corp. Archives

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