WHAT'S HAPPENING NOW:
EXHIBITORFastTrak Registration is Open
Choose from 84 sessions in four cities
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak CTSM Awards News

From jaw-dropping design to wow-inducing technological wizardry, the 2012 World’s Expo in Yeosu, Korea, is brimming with inspiration for exhibit and event professionals. EXHIBITOR Magazine’s Expo 2012 microsite features everything from Expo-related news and FAQs to historic World’s Expo highlights and video footage direct from Yeosu. This site also plays host to EXHIBITOR Magazine’s Expo 2012 Awards, honoring the best the world (well, the World’s Expo, at least) has to offer.
    RETURN TO EXPO2012 HOME PAGE  
World History:
A Pictorial Retrospective of Historic World's Fairs


<• Previous Photo
•  EXPO 2012 HOME  •
Next Photo •>
 
 
The Design that Never Was
 
When the Goodyear Tire & Rubber Co. asked architect/sculptor Alfonso Iannelli to submit a plan to exhibit its dirigibles at the 1933 Century of Progress World’s Fair in Chicago, Iannelli delivered a plan that soared as high as the blimps themselves: Visitors would enter through a pair of 42-foot-high disks topped by Goodyear’s winged-foot logo. Outside, the landing field would be embedded with black and white shreds of rubber that formed large beams pointing to the name “Goodyear.” Ultimately, Goodyear put the brakes on the concept, and wheeled toward another, less ambitious design. Forever after, a deflated Iannelli listed the pavilion that was never built as one of his most sterling accomplishment.
 
Photo: Courtesy of Architech Gallery, Chicago

Share this: Share




 
Back to Home Page