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From jaw-dropping design to wow-inducing technological wizardry, the 2012 World’s Expo in Yeosu, Korea, is brimming with inspiration for exhibit and event professionals. EXHIBITOR Magazine’s Expo 2012 microsite features everything from Expo-related news and FAQs to historic World’s Expo highlights and video footage direct from Yeosu. This site also plays host to EXHIBITOR Magazine’s Expo 2012 Awards, honoring the best the world (well, the World’s Expo, at least) has to offer.
World History:
A Pictorial Retrospective of Historic World's Fairs

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The Design that Never Was
When the Goodyear Tire & Rubber Co. asked architect/sculptor Alfonso Iannelli to submit a plan to exhibit its dirigibles at the 1933 Century of Progress World’s Fair in Chicago, Iannelli delivered a plan that soared as high as the blimps themselves: Visitors would enter through a pair of 42-foot-high disks topped by Goodyear’s winged-foot logo. Outside, the landing field would be embedded with black and white shreds of rubber that formed large beams pointing to the name “Goodyear.” Ultimately, Goodyear put the brakes on the concept, and wheeled toward another, less ambitious design. Forever after, a deflated Iannelli listed the pavilion that was never built as one of his most sterling accomplishment.
Photo: Courtesy of Architech Gallery, Chicago

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