EXHIBITOR Magazine Announces Expo 2012 Award Winners
For more than 25 years, EXHIBITOR has brought you the world’s most prestigious exhibit-design competition, honoring the crème de la crème of trade show exhibits. EXHIBITOR launched its Expo 2012 Awards three months ago, and is finally ready to announce the winners and honorable mentions in the competition’s nine categories. more...
Trade Show Video
From jaw-dropping design to wow-inducing technological wizardry, the 2012 World Expo in Yeosu, South Korea, was brimming with inspiration for exhibit and event professionals. Check out this month’s Trade Show Video, sponsored by Virtual Media Group, to see inside some of the epically experiential pavilions. more...
All the World’s a Stage...Especially at a World Expo
Marcos Stafne, Ph.D., dissects some of Expo 2012’s most successful live presentations, including two inside the award-winning Lotte Pavilion, which featured everything from a whimsical “fantasy garden” to an immersive hot-air-balloon ride. more...
Inside the USA Pavilion
Andrew Snowhite, CEO of the USA Pavilion, discusses the pavilion’s themes of diversity, wonder, and solutions, and explains how President Barack Obama, Secretary of State Hillary Clinton, and environmentalist Philippe Cousteau Jr. combined forces to delight crowds in Yeosu, South Korea. more...
Inside the Switzerland Pavilion
Olivier Roos, director of the Switzerland Pavilion, explains how a country with no coastline developed a concept relevant to the Expo 2012 theme, “The Living Ocean and Coast,” and how the pavilion itself allowed visitors to hold interactive projections, Swiss water, and even a 50,000-year-old ice core in their very own hands. more...
Inside the Philippines Pavilion
Gwendolyn S. Batoon, director of the Philippines Pavilion, takes us behind the scenes of the coral-clad structure, and explains how audiovisual presentations embedded in sand helped position her country as a fun, environmentally friendly destination for eco tourists. more...
Inside the Singapore Pavilion
Bernard Tan, director of the Singapore Pavilion, discusses how immersive projection-mapping techniques, art installations made from reclaimed refuse, and hands-on interactives illustrated the many paradoxes found throughout his country. more...
Inside The Netherlands Pavilion
Paul Chung, director of the Netherlands Pavilion, discusses the award-winning “audiovisual map” attendees experienced during their visit, and how an ancient journal helped forge a bond between his country and the Expo 2012 host nation of South Korea. more...
Inside the Oman Pavilion
Suad Abdullah Al Is’haqi, director of the Sultanate of Oman Pavilion, explains how interactive touchscreen monitors and an immersive 4-D theater help tell the story of Oman’s enduring legacy of nurturing marine wealth. more...
All Good Things
In the August 2012 issue of EXHIBITOR magazine, editor Travis Stanton explores the unique kinship between world’s fairs and trade show exhibits, underscoring an important trait they both possess. “Expos and trade shows share one defining characteristic: They are temporary,” writes Stanton. “Their windows of opportunity aren’t open forever — and it’s the fact that they’re finite that makes them magical and attracts attendees.” more...
Inside the Germany Pavilion
Commissioner Dietmar Schmitz discusses the “edutaining” interactive elements inside the award-winning Germany Pavilion, and shares his thoughts on what exhibit marketers can learn from events like Expo 2012. more...
A Virtual Visit to Expo 2012
Our Pavilion Profiles allow you to virtually visit 20 different pavilions from Expo 2012. Browse photo galleries, watch videos, and read summaries provided by designers, fabricators, and other agencies responsible for these impressive, experiential structures. more...
Onsite Update #6
Russia, Lithuania, and the Philippines
Our last day in South Korea was spent touring the remaining international pavilions, the Marine Civilizations Pavilion, the Marine Robot Pavilion, and a clever little corporate pavilion for Naver. By the time night fell on Expo 2012, we had succeeded in seeing every single one of the roughly 140 pavilions, and were busy packing for the 14-hour flight home. more...
Onsite Update #5
Australia, USA, and Spain
We spent our day visiting more of the international pavilions, as well as the Theme Pavilion and the Ocean and Coast Best Practice Area. But the highlight of our night was the Big-O show, a mind-blowing multimedia presentation on the world’s largest water screen, complete with lasers, projection, pyrotechnics, and a guy who looks an awful lot like Obi Wan Kenobi. more...
Onsite Update #4
The Corporate Pavilions
In many ways, the stars of Expo 2012 are the corporate pavilions. These seven freestanding structures represent a variety of companies, from well-known electronics brands Samsung and LG to auto giant Hyundai to Korean energy firm GS Caltex and more. While some (like Hyundai, Samsung, and Lotte) house immersive presentations, others (such as SK Telecom and LG) feature hands-on interactives and restful rooftop gardens. more...
Onsite Update #3
Singapore, Denmark, and the Netherlands
France confuses and Italy disappoints, but Singapore, Denmark, and the Netherlands shine. Wowing visitors with everything from an immersive audiovisual map they can walk on top of, to a wave of 685,000 Lego bricks they can build upon, to a “water harvesting” activity meant to underscore the importance of every single drop, these nations are among the brightest stars in the International Pavilion. more...
Onsite Update #2
Germany, Switzerland, and Norway
Featuring everything from a 15,000-year-old ice core to an immersive aquarium that allows attendees to walk through an underwater world, the pavilions of Expo 2012 are impressive to say the least. In their second onsite update, direct from South Korea, editor Travis Stanton and senior writer Charles Pappas explore the Marine Life Pavilion, as well as the international pavilions representing Germany, Norway, Armenia, Belgium, Thailand, and Switzerland. more...
Onsite Update #1
Welcome to Expo 2012
Editor Travis Stanton and senior writer Charles Pappas issue their first online update from Yeosu, South Korea. After an epic 30-hour journey spanning roughly 7,000 miles, the two set out to explore all 140 pavilions on site at Expo 2012. In this first update, direct from South Korea, they discuss the Climate and Environment Pavilion, as well as the international pavilions representing Turkey, Tunisia, Monaco, Malaysia, and more...
Volume Three: Past, Present, and Future
As long as you keep asking, we’ll keep answering. Below, we’ve responded to a third batch of reader-submitted questions. more...
Adventures in Architecture
While you patiently wait for EXHIBITOR’s on-site coverage from Yeosu, South Korea, check out this story from CNN that highlights two of the most talked-about pavilions at the 2012 World’s Expo: The Korea Pavilion and the official Theme Pavilion. But both are far more than simply stunning structures — they’re also full of cutting-edge eco-friendly design principles that not only decrease their carbon footprint, but (in the case of the Korea Pavilion) actually make the building “carbon negative,” meaning it takes more CO2 out of the atmosphere than it produces. Read the article here
While world’s fairs have showcased artists from Rembrandt and Rubens to Michelangelo and Miró, some of the greatest works of art weren’t in the fairs’ exhibits but in the posters promoting the expos themselves. more...
Blast from the Past
A Look Back at Expo 2010
As EXHIBITOR prepares to cover Expo 2012 in Yeosu, South Korea, here’s a look back at Expo 2010 and the amazing things we witnessed there. more...
Volume Two: Pavilions, and Mascots, and Themes — Oh My!
The questions keep rolling in about Expo 2012. (There are no BAD questions, but some are definitely better — and more appropriate — than others.) more...
EXHIBITOR Magazine Assembles All-Star Panel to Judge its Expo 2012
Recently, Travis Stanton, editor of EXHIBITOR magazine, announced the all-star panel of multidisciplinary design,
marketing, and communications experts who will be judging the competition. more...
Philippe Cousteau Jr. Discusses Expo 2012 Theme
Wonder what the United States is doing at Expo 2012? In this video, explorer, environmentalist, and social entrepreneur Philippe Cousteau Jr. discusses the importance of Expo 2012’s “The Living Ocean and Coast” theme, as well as the United States’ involvement in the event. more...
Built to Last
From the Eiffel Tower to the Atomium, iconic buildings often become a world’s fair’s most enduring legacy.
See if you can match these long-ago expos with the architecture that defined — and outlived — them. more...
EXHIBITOR Magazine’s Expo 2012 Awards Competition Seeking Entries
For more than 25 years, U.S.-based EXHIBITOR magazine has brought you the world's most prestigious exhibit-design competition, honoring the crème de la crème of trade show exhibits. And with Expo 2012 debuting this month in Yeosu, South Korea, EXHIBITOR is now seeking entries for its Expo 2012 Awards competition. more...
Expo 2012 Opening Ceremony
See some of the highlights from the opening ceremony, including the premiere of a mind-blowing multimedia
show that will run nightly throughout the expo, which ends on Aug. 12, 2012. more...
Volume One: What, Where, When, and Who?
What in the world is the World’s Expo? To help you understand and appreciate Expo 2012, we’ve answered some of the most frequently asked questions concerning the international event, expected to attract 10 million visitors. more...
A Pictorial Retrospective of Historic World’s Fairs
According to Machiavelli, “Whoever wishes to foresee the future must consult the past.” So to provide a brief glimpse into the long and storied history of the World’s Fairs and World’s Expos of the past 159 years, we’ve compiled a small handful of historic highlights, dating as far back as the 1853 New York World’s Fair, dubbed the “Exhibition of the Industry of All Nations.”