WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Pavilion: USA


The USA Pavilion showcases America’s role in the future of food and the challenge of feeding more than 9 billion people by 2050. Dubbed “American Food 2.0: United to Feed the Planet,” the pavilion tells America’s food story — one of innovation, diversity, and entrepreneurship. The focal point of the pavilion’s exterior is the Vertical Farm, which lines the east façade. This football-field-sized hydroponic array of crops turns the structure itself into a living, breathing representation of the Expo 2015 theme, “Feeding the Planet, Energy for Life.” Furthermore, the crops are arranged on independent panels that slowly undulate in a choreographed contagion, subtly representing the “amber waves of grain” from the hymn “America the Beautiful.” Guests begin their tour of the pavilion by following a boardwalk path that was made using timbers salvaged from the famed Coney Island Boardwalk following Hurricane Sandy. Inside, visitors are greeted by a video message from President Barack Obama, welcoming them to the pavilion. From there, they are free to explore and interact with a series of information stations and touchscreen-based activities (guided by multilingual student ambassadors) before proceeding to the next exhibit, entitled The Great American Foodscape. Here, guests view a series of short videos projected onto geodesic screens. But unlike a traditional theater, in which viewers remain in one spot for the duration of the presentation, The Great American Foodscape was designed as a series of screen-lined tunnels. As such, the audience walks through, stopping at various locations to digest each bite-sized video. The footage introduces guests to various styles of regional American cuisine and food-related traditions. Finally, guests are able to enjoy the rooftop terrace, where a variety of planned and seemingly impromptu events take place throughout the run of Expo 2015.





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott