Exhibit Marketing - Global Exhibiting
Exhibiting internationally isn't just playing the same game on a different field; it's a whole new ballgame with different rules. Arm yourself with equipment required for an out-of-town game, including cultural considerations, shipping, and labor regulations.
Single Article PDFs
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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Oh, Canada
An 'Eh' to 'Z' primer on exhibiting in The Great White North. |
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International Exhibiting Guide
A basics primer for Mexico City, Mexico; Dubai, United Arab Emirates; and Shanghai, China to jump start your planning. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Seven Sneaky Ways Staffers Sabotage Success
Rarely discussed indiscretions that may be toxic to your customer relationships. |
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International Exhibiting Guide
Exhibitor's International Exhibiting Primer on Brazil, Japan, Russia, and Germany |
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Customs, Carnets, and Conversion Formulas
Tips, formulas, and techniques for international transportation. |
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Barenaked Ladies
...and Nine Other Ways to Show Your Booth Staff You Value Them |
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Subdued but Still Sexy
ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players. |
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Trade Show Travel
Tips for the road-warrior recruits. |
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A Dozen Tips for Shipping Internationally
Where to begin when global shipping overseas. |
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Over Here, Over There
A comparison of U. S. and European Exhibition Practices |
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How to Humiliate Yourself Abroad
A few simple stories with one simple moral. |
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Laptop Life-Support
Preventive measures and on-the-road solutions to protect your technology tether. |
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Global Readiness
Survival strategies for the international business traveler. |
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Understanding Temporary Import Bonds
Use these tactics to reduce bond charges on your next international show shipment. |
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Exhibiting in an International Pavilion
An introduction to the pros and cons of exhibiting in a sponsored pavilion. |
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Recovering VAT Dollars
When and how to request Value-Added Tax refunds that can bolster your trade show budget. |
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Exhibit Kits
What is an "exhibit kit," and how might using it benefit me at shows in Asia? |
International Exhibiting Guide
The least you need to know about exhibiting in Sao Paulo, Dusseldorf, Tokyo, Dubai, Mexico City, Singapore, New Delhi, Paris, and Russia. |
International Exhibiting Guide
A primer of basics on Paris, New Delhi, and Singapore. |
Fly the Friendly Mouse
How to point and click your way to stress-free travel. |
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