Green Exhibiting
Welcome to the world of Green exhibiting. From articles and news to research and educational sessions, EXHIBITOR offers everything you need to create a more eco-friendly exhibit strategy and stay up to speed on the industry's fastest-growing issue.
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 Ask Mr. Green
My company is very cautious about doing anything Green because we don’t want to be accused of “greenwashing.” What is greenwashing and how can we avoid it?
Answer
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 Green Gallery
Check out the industry's hottest eco-friendly exhibit products and services. Visit here
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 Eco-Friendly Ideas
A collection of some clever eco-friendly exhibiting tips and ideas.
Visit here
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Research Report PDF Downloads
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An Inconvenient Booth
The Economic Impact of The Green Movement on the Trade Show Industry
Trend Report No. 1
EXHIBITOR magazine has launched a research effort to compile the industry's most comprehensive body of data on Green exhibiting. Based on extensive surveys, it reflects both the corporate user and industry supplier perspectives.
This study benchmarks the dynamics of the Green trend including interest levels, budget commitment, the impact of corporate Green mandates, barriers to adoption, price sensitivity, financial and competitive implications, and perceived availability of environmentally sensitive exhibit and event solutions.
Executive Summary White Paper (PDF, 17 pages, 400KB)
Full Research Report (PDF, 43 pages, 1MB)
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Online
Articles |
Green Exhibiting
I want to go Green with my exhibiting program, but I'm not sure where to start. Are there some general guidelines for Greening your exhibit? |
Eco-Friendly Flooring
With new flooring choices ranging from bamboo to recycled rubber to carpet made from soda bottles, it's never been easier to take a ground-up approach to Greening your exhibit. |
Green Gallery
A sampling of eco-friendly Green products and services that'll have you preening with Greening before you can say chlorofluorocarbons. |
Meet Mr. Green
Designer and environmental trailblazer Tom Bowman explores what every exhibit manager needs to know about going Green — and gives readers a sneak peek of his new online column, Ask Mr. Green. |
The Greening of the Industry
As American Businesses go Greener by the minute, the exhibiting industry is poised for an emerald-hued evolution. See how eight exhibitors overcame their own eco obstacles in the search for Greener exhibit pastures. |
The Power of the Pocketbook
Going Green doesn't have to be your top priority, but the eco-friendly elephant in the room should likely have a seat at the table. |
Environmental Band-Aids or Eco Indulgences?
Five things you need to know if you hope to offset your exhibit's carbon footprint. |
Taking the LEED
With no specific environmental standards of its own, the exhibiting industry has turned to the U.S. Green Building Council's LEED standards to guide its move toward eco-friendly practices. But LEED is an imperfect fit for exhibit design. |
As a Matter of Fact
Learn how a retracted stat made its way to the moon and back without anyone questioning it. |
Write On
Dell takes home a Special Merit award for an eco-friendly exhibit in EXHIBITOR magazine's 22nd annual Exhibit Design Awards competition. |
Underlying Message
Teknion takes home a Gold in EXHIBITOR magazine's 22nd annual Exhibit Design Awards for a booth made from sustainable materials. |
HP's Lean, Green Exhibit Machine
To clean up its act for the 2008 International Consumer Electronics Show, Hewlett-Packard Co. redesigns its exhibit – and leaves competitors Green with envy. |
Do Green Exhibits Need Certification?
What, exactly, is a Green exhibit – and more importantly, how do you know for sure? EXHIBITOR founder Lee Knight explores the yet-to-be-conquered world of Green exhibit certification. |
Sky-High Design
To fire up media attention, upscale outdoor-grill manufacturer Fuego North America LLC created a booth with lots of atmosphere – literally. |
The Big Green Ball
For both suppliers and exhibitors, confusion surrounding Green exhibiting is understandable – as all new ideas require some mental adjustments. But according to EXHIBITOR founder Lee Knight, the ball is in the suppliers' court. |
Going Green
What are some simple first steps I can take to create a more environmentally-friendly exhibit strategy without trying to overhaul corporate policy? |
Eco-Babble
Test your knowledge of Green terminology with this eco-speak quiz. |
Four Solutions, One Problem: Going Greener
Four companies, from a multinational media giant to a luxury auto brand, prove that creative blends of Green efforts add up to sustainable reductions of their events' environmental impact. |
An Inconvenient Booth
Welcome to the new world of Green exhibiting - and for many of you - the future. |
Skiing Green
Inspired by home-building trends combining modularity with earth-smart materials, Spyder Active Sports Inc. creates a Green booth that saves it a lot of green. |
Getting to Green
Green exhibiting. Whatever your position on the subject, corporate America is Greening up, and you're likely to be affected by it. |
Consider the Resource
Herman Miller gets a Gold Award in EXHIBITOR magazine's 21st annual Exhibit Design Awards with an eco-friendly exhibit. |
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Nomadic Display Wins Two American Corporate Identity Awards
7/9/2009 - ENN Company News, Green News
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Craftsmen Industries Named Official Builder for The Aardy Electric Vehicle
6/18/2009 - ENN Company News, Green News, Event News, Industry Press
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Della Green Joins MeetGreen Team
5/28/2009 - ENN People News, Green News
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ELITeXPO Cargo Systems Partners With American Forests for Carbon Offsets
5/28/2009 - ENN Company News, Green News
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Drytac Adds Eco-friendly Display Board Edge Finishing Solutions
5/21/2009 - ENN Company News, Green News, Industry Press
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Institute for Green Business Certification Creates Division for Small Business
5/21/2009 - ENN Company News, Green News
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MeetGreen and the Professional Convention Management Association Announce New Relationship to Promote Sustainable Meetings
5/14/2009 - ENN Company News, Show News, Green News, Event News
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Rainier Receives ISO-14001 Certification
5/7/2009 - ENN Company News, Green News
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Cape Town International Convention Centre Greens Up Its Event Packages
5/7/2009 - ENN Green News, Event News
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Tom Bowman's 'Climate Solutions Project' Named as a Finalist for Prestigious Buckminster Fuller Challenge
5/7/2009 - ENN Company News, Green News
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Eco-Event Zones Revolutionize Green Meetings
5/7/2009 - ENN Company News, Green News, Event News
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Bowman Global Change Says Public Engagement Critical to Solving Climate Crisis
5/7/2009 - ENN Company News, Green News
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Meeting Strategies Worldwide Shortens Name, Shrinks Carbon Footprint
5/1/2009 - ENN Company News, Green News, Event News
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Green Meeting Industry Council Launches Green Meetings Portal
5/1/2009 - ENN Company News, Green News, Event News
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Exhibit Resources Hosts 'Meet Mr. Green' Event
5/1/2009 - ENN Company News, Green News
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Freeman Announces Two New Environmentally-Friendly Initiatives
4/23/2009 - ENN Company News, Green News, Event News
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Hanley Wood and Freeman Go Green at WOC 2009
4/17/2009 - ENN Show News, Green News
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D4 Displays Launches ECO4 Fabric at EXHIBITOR2009
4/17/2009 - ENN Show News, Green News
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Greenspace’s Creativity Shines in Burton’s Best of Show Exhibit at SIA 2009
4/17/2009 - ENN Company News, Show News, Green News
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Exhibit Resources Receives Two Gold ADDY Awards For Burt's Bees Green Exhibit
4/9/2009 - ENN Company News, Show News, Green News
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Bowman Global Change Spearheads Efforts To Establish Unified Climate Change Language
4/9/2009 - ENN Company News, Green News
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Professional Exhibits & Graphics Launches Green Trade Show Display Rental Program
4/9/2009 - ENN Company News, Green News
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Rentfusion Partners with American Forests to Plant Trees
4/9/2009 - ENN Company News, Green News, Event News
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Bowman Global Change Introduces GreenAction Workshops and FootPrints Projects
3/18/2009 - ENN Company News, Green News
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Green Travel Summit to Showcase Cost Reduction Strategies and Corporate Social Responsibility Initiatives
3/12/2009 - ENN Company News, Show News, Green News, Event News
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Bowman Global Change Launched to Guide Companies in Sustainability Planning and Action
3/6/2009 - ENN Company News, Green News
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Pico Uses Earth-Friendly Ideas to Build a Greener Exhibit for Kawneer
3/6/2009 - ENN Company News, Green News
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Las Vegas Benefits from SIA Green Efforts at the SIA.09 Snowsports Trade Show
2/26/2009 - ENN Show News, Green News
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Atlantic City CVA Renews as Convene Green Alliance Founding Member
2/26/2009 - ENN Company News, Green News
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Alternative Mobile Power Systems Launches Rental Service for Eco-Friendly Generator Alternatives
2/26/2009 - ENN Company News, Green News, Event News
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JGA Designs Sustainable Exhibit for Timberland PRO
2/19/2009 - ENN Company News, Show News, Green News
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Rainier Industries Acquires The Big Print
2/19/2009 - ENN Company News, Green News
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Splash!events Provides Eco-Friendly Banners for the Special Olympics World Winter Games
2/19/2009 - ENN Company News, Green News, Event News
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Green Business Travel at Risk in the Recession According to ACTE/KDS Global Survey
2/13/2009 - ENN Green News, Industry Press
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Sustainable Green Printing Partnership Announces Certification for Six Printing Facilities
2/13/2009 - ENN Company News, Green News
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Vista System International Launches Environment Friendly Information Sign
2/13/2009 - ENN Company News, Green News, Industry Press
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Additional
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Products/Services:
Green Exhibits and Services
What EXHIBITOR readers say about Green exhibiting:
"Green issues and our industry's ability to deliver them is certainly a must for the future - we produce so much waste currently - it can only do good for our profession and ourselves."
"The biggest flaw in sustainable design in our industry, in my opinion, is managing expectation. There [are] options, sometimes they are not what the client has in mind. If they were better educated as to the viable options you might start changing hearts and minds in this industry."
"As "green" becomes more prevalent in marketing, it's imperative that our industry set standards that define this term...our industry has huge potential for improvement, particularly in the amount of waste generated at trade shows and events."
"I just read your article on green exhibiting and it piqued my interest in this concept. We are really just starting to think about this, but there are other green initiatives within our company, and this might be a good area to add."
"A lot of exhibiting companies seem to be doing more of a behind the scenes movement towards green by manufacturing lighter weight displays and instituting good green practices within their company, but not offering true green solutions in their exhibit materials. It would be great to have an innovative selection of green display materials..."
"Green is great on paper, but unless its cost, durability and flexibility is comparable or better than the traditional materials, it's harder to justify going green. However, the exhibit industry is one area that can make significant progress with green materials b/c of the flexibility afforded designers, the visual/physical impact exhibits and trade shows have and the huge amount of materials the industry creates and consumes."
"I am personally very aware of the green movement and am committed to doing more in my life to respond to it. However, before receiving the invite for this survey, I am sad to say that I was not even aware of green exhibit options...In fact, none of my suppliers have communicated about green exhibiting to me, but you can be sure that I will now be asking each and every one of them about their green practices. Thanks for doing your part to raise awareness."
"I hope the trend toward "green" will develop into an actual national commitment to developing "green" solutions and not just influence companies to appear to do so because it is trendy and might increase profits..."
"The amount of waste on show floor during install and dismantle is very alarming. I think the green initiative in trade shows needs to include show mangement along with the venue/facilites coordinators."
"...we are not looking to use "green" options as a marketing or PR tool. We simply feel its our moral and ethical obligation to utilize solutions that have the least enviromental impact as possible. That said, business is business, I cannot as the leader of our conferencing and exhibiting programs, sacrifice our cost effectiveness or performance to find "greener" options...But given two products one that is more enviromentally sound than the other and priced relatively similar (+/- 10%) I would choose the "greener" option six days a week and twice on sundays."
"I am also looking for more solutions than just a recyclable booth. I see so much waste at conferences, I would like to find solutions in shipping and logistics..."
"Unfortunately, I do not know all the green options available and haven't seen them promoted enough."
"The first I had heard about the "Green" movement was at Chicago FastTrak."
"I have never had green exhibit products offered to me or discussed at work. I have no idea what's out there in the marketplace."
"The green industry is not well defined in our sector of the exhibition business. I really can't think of one green solution that I have been exposed to."
"Thank you for taking the time to gather this information, I think it will be a very valuable tool to push our company to consider more "green" alternatives."
"We are just starting to look at Exhibiting Green. My knowledge base is limited at this time, however our company is in the initial stages of getting greener itself, therefore all departments will need to do their part."
"Our Company has committed to transform all existing products to Green content by the end of 2008. It is imperative that our exhibits be "green" also for authenticity sake, not to mention the "rightness" of it. If we can, why wouldn't we?"
EXHIBITOR would love to hear your opinions or comments on Green Exhibiting.
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