Mix and Match Your Metrics
While gathering leads may be your main goal, there are several other objectives you might want to add to your next trade show, mixing a little flavor into your normal dish of ROI.
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Friends With Benefits
Trade shows aren't about building relationships; they're about sales.
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State of the Industry
The Center for Exhibition Industry Research's sixth annual CEIR Index charts an unprecedented decline in all four key industry metrics. Read on to see how your sector compares, and which metrics might signal a return to business as usual.
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Lead the Way
Ten tips to help you increase lead fulfillment and protect your trade show program in the process.
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Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent.
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Audits and Surveys: What You Don't Know Could Cost You
What are audits and surveys – and why should you care? EXHIBITOR explores this relatively new world of accountability and validation, and provides four measurement applications to help you plan and improve your program.
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How to Design a Lead Form
Wondering what information to collect from prospects at the show? Ask your sales team.
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Beyond the Fishbowl
Doug MacLean's step-by-step guide for using lead forms to collect a myriad of data for internal stakeholders.
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State of the Industry
The Center for Exhibition Industry Research's annual CEIR Index reports a fourth consecutive year of performance growth.
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10 Survey-Writing Guidelines
Writing an effective customer survey requires knowing both what to ask and how to ask it.
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Fishing for Business
Does your company gather or filter leads? Learn which matches your objectives, and how to implement it with promotional tactics.
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How To Write a Trade Show Annual Report
Create an annual report to improve your program, generate corporate buy-in, and even raise your salary.
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Forget Me Not
From crackerjack staff to dazzling demos, six companies earn marks in Exhibit Surveys annual Most-Remembered Exhibits study.
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All-Star Awards – Follow the Lead… Fast
G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds.
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9 Simple Fixes 10 Times the Sales
About to give up on trade shows, Paul Fazio hired a consultant whose eye-opening analysis resulted in nine changes that doubled leads, and generated $4 million.
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Paper vs. Electronic
The luddites square off against the technophiles on paper vs electronic lead systems.
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Industry Benchmarks - Trade Show Trends Report
The industry source for attendee buying patterns and opinions on exhibit effectiveness.
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How to Measure the Value of a Trade Show Program
Coca-Cola's four-step process based on metrics used by sales, marketing, finance, and PR.
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All-Star Awards: Keeping Score
Lisette Riveira of Florida Power & Light Co. evaluates a program of 39 annual shows, trims her calendar by 69 percent and boosts leads from zero to 200 per show.
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All-Star Awards: ROI Reboot
Hewlett-Packard's Glenda Brungardt initiates automated measurement to provide analysis on over 400 shows.
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