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Clutter Cutter
By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent. |
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Honeywell's Smart Restart
With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program. |
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Let Them Eat Cupcake
Lisa Rowland and AB Electrolux use a special breakfast, a surreal exhibit, and 5,000 savory cupcakes to generate 7 million media impressions. |
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Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent. |
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10 Survey-Writing Guidelines
Writing an effective customer survey requires knowing both what to ask and how to ask it. |
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State of the Industry
Excerpts from the Center for Exhibition Industry Research's 2007 Index. |
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Paper vs. Electronic
The luddites square off against the technophiles on paper vs electronic lead systems. |
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How to Write a Trade-Show Annual Report
Investing four hours to compile an annual report can bring you recognition, corporate buy-in, even a raise. |
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Are Trade Shows Really Worth It?
The answer is a resounding YES. Exhibit Survey's latest audience survey confirms that trade shows attract real buyers. |
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How to Measure Live Presentations
Use professional survey techniques to identify and deliver useful results. |
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Life After ROI
Quit apologizing for numbers you can't prove. Meet Return on Objectives, (ROO) the best new measurement system you'll actually use. |
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Using Audits to Improve Exhibit Performance
Seven steps to determine whether your exhibit measures up. |
