Event Marketing - Media Events
How do you get jaded journalists to not only attend your event but go back to their keyboards and write about it as well? Here are suggestions, tools, and real-life examples to help you woo and wow the media.
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EXHIBITOR Magazine's Eighth Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions |
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Press Pass
Tips from the press on how to get their attention at a trade show. |
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Start Spreading the News
Six ways to maximize trade show press opportunities. |
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Gentlemen, Start Your Mowers
Gold Eagle Co. turns a lawn-mower racing stunt into a kick-grass, 12-year media event – raking in 25-million media impressions annually and a 4-to-1 return on investment. |
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Let's Do Launch
How Master Foods USA, Speedo, and Internet Security Systems used celebrity appearances, near-naked athletes, and a shredding machine to launch their product and lure the press. |
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Corporate EVENT Awards: Hogwarts and All
Warner Bros. Entertainment Inc., ''Harry Potter and the Chamber of Secrets'' DVD and Video Launch - Gold Award, Innovation Tier, Décor Design Category |
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Corporate EVENT Awards: Living Large
Heineken International, Amstel - The World's Biggest Living Room – Judges' Choice Award, Innovation Tier, Décor Design Category |
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Corporate EVENT Awards: Start Your Engines
Audi AG Frankfurt Sports Night - Silver Award, Performance Tier, Media Event Category |
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Admit One Adult
TiVo lures the press with a 1964 New York World's Fair theme. |
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Inside Henry Ford's Lost Factory
Ford Motor Company broke every public relations rule in the industry to create a media event 600 press people couldn't resist. |
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Who'd You Have to Sleep With to Get This Space?
How Samsung used the Guggenheim Museum to wow the business press. |
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How to Impress the Press
The right press connections can reap great rewards for your program. |
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How to Write a Press Release with POW!
A press release should pop from a press kit like a clown from a Jack-in-the-Box. Here’s how to write a release that captures and keeps attention. |
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Trade Show Press Kits that Impress
Six 3-D press kits we picked up and couldn't put down. |
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Stalking the Wily Journalist
The real scoop on how to get press coverage. |
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Holding Powerful Press Conferences
Success, as they say, is often in the planning. |
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Using Public Relations to Target Press Attendees
Five steps to a successful trade show public relations campaign. |
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Articles |
Volkswagen's Targeted Test Drive
Volkswagen of America Inc. invites 12 automotive journalists to the French Riviera for an exclusive test drive of the fifth-generation Golf GTI and gets 12 rave reviews. |
Building Buzz Without Branding
Europa-Fachpresse Publishing House rejuvenates its flagship networking event for marketing professionals by provocatively stripping it of the attendees' bread and butter: brands. |
Ford Stops Traffic
When drivers think SUVs, they don't usually think 'green.' To turn the tide, Ford Motor Co. holds a series of events for police departments across the country and enlists their help to promote its new hybrid SUV. |
Xerox's Colorful Demand Strategy
To position itself as the leader in color technology and launch its new color printer, Xerox Corp. focused on convincing its customers that color means much more than pretty pictures – it means competitive advantage. |
Is That Sewer Pipe Taken?
To cut costs and put its product center stage, Ferguson Enterprises Inc. builds its event décor out of its own plumbing and building products. |
Beauty Mark
Kao Corp. uses the side of a 30-story hotel to make its mark on the Japanese media, not to mention 5,000 mesmerized consumers. |
Mystery in a Box
Royal Philips Electronics launches its new corporate identity and brand campaign with a strategic event that combines suspense, secrecy, and surprise. |
Rebuilding a Reputation
In the aftermath of an accounting scandal and plummeting stock prices, Xerox Corp. uses a strategic product-launch event to regain credibility. |
Hot Launch
Need a hot launch event for a cool product? Take a lesson from these four events that captivated the media and generated positive press. |
The Power of Authenticity
Ford Motor Co. lures media representatives to its product-launch event at the North American International Auto Show by capitalizing on its rich corporate heritage. |
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