Intel's Inside-Out Experience
Intel turns product messages into customer experiences with activities that draw 42,000 attendees to two sites.
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Testimonial Tactics
From graphics to hospitality events, six tried and true strategies for using customer testimonials at your next show.
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Game Plan
The Medicines Co. uses an in-booth computer trivia game to educate attendees, gather information and quadruple attendee interactions.
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The Money Pit
Interbank FX LLC creates an on-floor trading pit to win over wary foreign-exchange traders and quadruple booth traffic.
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The Perfect Storm
To make a splash with its hurricane-proof windows Veka Inc. brews up a storm so attendees couldn't miss the product benefits.
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Caught on Camera
Seven ways exhibitors turned attendees into stars of the small screen to build traffic, solicit testimonials, and demonstrate products.
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Oral Hijinks
Colgate-Palmolive Co.'s radical shift to "edutain" dental professionals attracts more than 5,000 attendees.
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Truck Stop
How Plaisted Cos.' brainstorming session produced a miniature fleet of Tonka trucks to double leads.
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Intel's Core Competency
Intel Corp.'s hands-on, make-it-relevant method simplifies its complex Core 2 Duo processor and attracts 85,000 attendees.
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Project Runway
BASF AG's turns their raw-materials into a slightly-irregular fashion show resulting in a 95-percent increase in sales leads.
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A Panoramic Prescription
Amgen Inc. and Wyeth Pharmaceuticals strategic offense protects brand loyalty with a little movie magic.
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Presentation Pointers
Ten tips to help you make the most of your company's next in-booth presentation.
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The Power of Praise
Cerner Corp. takes a leap of faith and asks 83 customer evangelists to demonstrate products, for a 22-percent lead increase..
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Recipe for Success
ProQuest savors the flavor of success by tantalizing attendees' taste buds and generates an 86-percent lead increase.
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Time of Possession
Komatsu America Corp. 's sports-themed activities keep attendees inside its exhibit, doubling sales leads in the process.
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Bell of the Ball
Bell Helicopter Textron Inc. builds suspense and then delivers with a product launch that nearly triples at-show sales at Heli-Expo 2006.
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Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game.
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We Proudly Present
Presentation experts identify six presentation categories along with tips for selecting the right approach for your company.
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Game Show
HP marries its conservative approach to trade shows with a new acquisition's bells and whistles strategy. The result? Sizzle with substance.
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The Intangible Experience
Siemens Medical Solutions uses an imaginary grandmother's story to bring its software solutions to life, and double leads.
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All-Star Awards – A Model Plan
Replacing equipment with scale models, Astec Inc. saves big money at CONEXPO-CON/AGG – and doubles leads.
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Saving Lost Customers: Inspiration from the Home Depot
Word Distribution adopts a customer advocacy strategy to create an educational experience.
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I'll Believe It When I See It
Six product demos that prove their claims right before your very eyes.
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The Incredible Shrinking Exhibit
To defray high exhibiting costs Astec Inc. replaced its $6-million equipment with 1/8-scale replicas.
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Ticket to Ride
At the 2005 Chicago Auto Show, equipped with swipeable cards that tracked time and activities, attendees test-drove Chrysler vehicles.
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates a PDA guided tour that increases sales leads by 216 percent.
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