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Intel's Inside-Out Experience
Intel turns product messages into customer experiences with activities that draw 42,000 attendees to two sites. |
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Coming Out of Hiding
Mossy Oak Inc. draws attendees by re-creating the environment they love on the show floor, with a 130-percent increase in traffic. |
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Home Improvement
Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees. |
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Oral Hijinks
Colgate-Palmolive Co.'s radical shift to "edutain" dental professionals attracts more than 5,000 attendees. |
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Battle of the Bolts
Interlake Material Handling's attendee competition demonstrated their product and exceeded lead goals by nearly 70 percent. |
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Intel's Core Competency
Intel Corp.'s hands-on, make-it-relevant method simplifies its complex Core 2 Duo processor and attracts 85,000 attendees. |
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A Panoramic Prescription
Amgen Inc. and Wyeth Pharmaceuticals strategic offense protects brand loyalty with a little movie magic. |
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Presentation Pointers
Ten tips to help you make the most of your company's next in-booth presentation. |
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The Power of Praise
Cerner Corp. takes a leap of faith and asks 83 customer evangelists to demonstrate products, for a 22-percent lead increase.. |
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Bait and Pitch
Fish Software's razor-edge technology pre-qualifies attendees and recognizes key prospects the minute they enter the exhibit. |
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Recipe for Success
ProQuest savors the flavor of success by tantalizing attendees' taste buds and generates an 86-percent lead increase. |
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We Proudly Present
Presentation experts identify six presentation categories along with tips for selecting the right approach for your company. |
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The Intangible Experience
Siemens Medical Solutions uses an imaginary grandmother's story to bring its software solutions to life, and double leads. |
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Display Must Go On
Six product displays that rival Crate and Barrel in attendee allure. |
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Now Playing in Theaters
Six presentation theaters that go way beyond plasma monitors and folding chairs. |
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I'll Believe It When I See It
Six product demos that prove their claims right before your very eyes. |
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Press Pass
Tips from the press on how to get their attention at a trade show. |
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Ticket to Ride
At the 2005 Chicago Auto Show, equipped with swipeable cards that tracked time and activities, attendees test-drove Chrysler vehicles. |
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Movers and Shakers
Ten exhibits that used movement to draw attention. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge. |
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Prove It!
Seven product demonstrations that prove their product claims beyond a shadow of a doubt. |
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Tools of Engagement
Eight engaging presentation techniques to help attendees tune in. |
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It's Hard to Ignore a Man on Fire
Extreme trade show demos offer the possibility of traffic-stopping drama...or show stopping failure. |
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The All-Purpose Small Exhibit
The 10-foot exhibit, like the basic black dress, adapts to accommodate a variety of events. Here are five possibilities.. |
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Real Tattoos And Other Extreme Promotions
Four exhibit promotions that blur the line between reality and virtual reality. |
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Different Strokes: A Low-Cost Small Exhibit Makeover
Industry experts offer a primer on 10-by-10's done right. |
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How to Measure Live Presentations
Use professional survey techniques to identify and deliver useful results. |
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Presentations: Who Needs 'em?
Is a live presentation the best way to accomplish your show objectives? Here's help deciding. |
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Demolition Demo
Rubbermaid beats the living daylights out of its own products to show it doesn't just talk a good game. |
