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Program Management
Big-picture strategies keep snap-shot size details in check. Here are the management tactics and tools you need to organize, manage, and execute your trade show or corporate event program.

Online Articles
Risky Business
Trade show snafus are lurking around every corner, so make sure you have the right insurance to cover your exhibit if - and when - disaster strikes.
 
How to Write a Post-Show Report
Demonstrate the value of your trade show program to management by developing a comprehensive post-show report.
 

Article Library (PDFs)


Trade Show Planning Guide

Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine


Espionage: The Art of Reconnaissance

Create a custom competitive analysis form with guidance from industry experts.


Pack Mentality

Four Exhibitors Harness the Power of Partnerships


Zero to $200,000 in Seven Steps

How I lost my trade show budget, and then convinced 12 business units to fund the program.


All-Star Awards: Online Anytime

Cisco Systems Inc.'s Networkers Conference goes online, attracting 300 new users and adding value for attendees


All-Star Awards: Rerouting FedEx

Camille Ellison consolidates five operating company's into one trade show program to increase leads by 500 percent.

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Additional Resources

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Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

The Basics of Event Planning and Management