Program Management
Big-picture strategies keep snap-shot size details in check. Here are the management tactics and tools you need to organize, manage, and execute your trade show or corporate event program.
|
 |
Online Articles |
The 14th Annual All-Star Awards
Honoring the individual accomplishments of exhibit and event managers.
|
Think Ink
According to EXHIBITOR editor Travis Stanton, now - perhaps more than ever - is the time to unleash our creative capabilities.
|
Industry Outlook
This year should mark the beginning of a slow and steady return to business as usual. And that's cause for quiet, cautious celebration.
|
|
|
Article Library (PDFs)
The Myths of Lead Management
Despite questionable statistics that indicate otherwise, our 2010 Sales Lead Survey finds companies are far better at lead follow-up than previously thought.
|
Risky Business
Trade show snafus are lurking around every corner, so make sure you have the right insurance to cover your exhibit if - and when - disaster strikes.
|
How to Write a Post-Show Report
Demonstrate the value of your trade show program to management by developing a comprehensive post-show report.
|
Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine
|
Espionage: The Art of Reconnaissance
Create a custom competitive analysis form with guidance from industry experts.
|
Pack Mentality
Four Exhibitors Harness the Power of Partnerships
|
Zero to $200,000 in Seven Steps
How I lost my trade show budget, and then convinced 12 business units to fund the program.
|
All-Star Awards: Online Anytime
Cisco Systems Inc.'s Networkers Conference goes online, attracting 300 new users and adding value for attendees
|
All-Star Awards: Rerouting FedEx
Camille Ellison consolidates five operating company's into one trade show program to increase leads by 500 percent.
|
|
 |
| Top of Page
|
|
|
