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The Trade Show Handoff
What happens when the show must go on – without you? |
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Booth Building For Dummies
One rookie's step-by-step guide to building your first booth and the lessons she learned during her own trial by fire. |
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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Monster Takes Las Vegas
Monster Worldwide moves from low-profile extravagances to high-visibility giveaways that turned attendees into billboards. |
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Moving Mountains
3M Canada's Cathie Hastings' creates an in-house properties management service that cut average per-show costs by 90 percent. |
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The Five-Point Tune Up
One exhibitor's shift from logistics manager to marketing strategist, and from overhead expense to revenue generating program. |
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Budget Basics
Everything you need to create budget estimates in less than 20 minutes. |
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Shipping's Seven Deadly Sins
When it comes to transportation, what you don't know can kill your program. |
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Breaking the Rules
Tips and techniques to help you break show regulations without getting caught. |
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Rental Report
A quiet revolution has transformed the exhibit-rental industry . Fnd out whether the switch to rental is right for you. |
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Mission Impossible?
Tips for accomplishing your trade show mission by maximizing your vendor relationships. |
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Pack Mentality
Four Exhibitors Harness the Power of Partnerships |
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Navigating Space Selection
An industry veteran's guide to selecting your company's next booth space. |
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Six Simple Snips for Significant Savings
When a corporate takeover lopped 60 percent off Jason Raddenbach's exhibiting budget, he cut costs by $150,000. |
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How To Write a Trade Show Annual Report
Create an annual report to improve your program, generate corporate buy-in, and even raise your salary. |
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Don't Have a Cow
If you want staffers to execute your vision, they need to know the hows and whys behind it. |
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International Exhibiting Guide
A basics primer for Mexico City, Mexico; Dubai, United Arab Emirates; and Shanghai, China to jump start your planning. |
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Right on Time
Create and maintain a trade show timeline to navigate pre-show planning and get in on deadline discounts. |
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Like a Good Neighbor
With a little planning and cooperation, neighboring exhibitors can become allies rather than enemies. |
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Pay to Play
By subletting booth-space to partner companies Karen Carey survives budget cuts and sends return on investment through the roof. |
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Let There Be Light-Emitting Diodes
Everything you need to know about LEDs, the biggest advance in trade show lighting since the bulb itself. |
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My Favorite Things
An industry veteran's list of tried-and-true must-haves from packing materials and adhesives to cleaners and polishes. |
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Follow My Lead
Nine ways to increase lead fulfillment and protect the value of your trade show program. |
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Getting Graphic
From crafting your message to crating your shipment, a basic primer on exhibit graphics. |
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Ten Things I Wish I'd Known
A veteran's guide to avoiding exhibiting potholes. |
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All-Star Awards – A Model Plan
Replacing equipment with scale models, Astec Inc. saves big money at CONEXPO-CON/AGG – and doubles leads. |
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All-Star Awards – Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Exhibit Orientation
If your booth staff asks, ''what are we doing here?'', you missed the warm-up. |
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Consolidation: Putting It All Together
Five trade show program consolidation strategies that strengthened brands and streamlined strategies. |
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Something Doesn't Add Up
How to audit invoices and avoid overpaying. |
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THE DARK SIDE True Tales of Misery, Bad Luck, Suffering, and Terror
Six exhibitors share stories and quick-witted solutions. |
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Mind Your RFQs
How to prevent your trade show exhibit from becoming a no-show exhibit. |
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Show Selection - The Five-Step Shuffle
Skip Cox's method for employing realistic rationale instead of Russian roulette to plan your show schedule. |
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Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air. |
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How I Learned to Say No and Still Kept My Job
Last-minute requests and an ever-increasing workload were crippling both me and my program. Then I set business rules and took control of my program – and my life. |
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Seven Sneaky Ways Staffers Sabotage Success
Rarely discussed indiscretions that may be toxic to your customer relationships. |
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How to Find Lost Freight
Before you give up hope of ever seeing your exhibit again, try these 10 steps for locating missing shipments. |
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International Exhibiting Guide
Exhibitor's International Exhibiting Primer on Brazil, Japan, Russia, and Germany |
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Trade Show Safety and Security
Keep your staff, and your company's property safe and secure at your next trade show. |
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Fire in Your Booth
A guide to fire regulations and fire safety in trade show facilities. |
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Zero to $200,000 in Seven Steps
How I lost my trade show budget, and then convinced 12 business units to fund the program. |
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The Incredible Shrinking Exhibit
To defray high exhibiting costs Astec Inc. replaced its $6-million equipment with 1/8-scale replicas. |
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Booth-Staff Logistics
Managing details like badges and housing can be frustrating and time-consuming. Here's a logistics plan to avoid last-minute stress. |
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How to Select a Vendor in Three Simple Steps
Pam Sillver, CTSM, creates a vendor evaulation system to choose an new exhibit house. |
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How to Write a Post-Show Report
The comprehensive evaluation that will complete your trade show strategy. |
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Seven Reasons Salespeople Hate to Staff Your Booth
And seven show-tested solutions to resolve their issues and boost their buy-in. |
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How to Train Exhibit Staff
Ten things your staff needs to know. |
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How to Compile a Trade Show Bible
Reduce booth staff questions with this on-site binder of critical show and company information. |
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Are You Covered?
How to make sure your exhibit is insured – before it gets lost or damaged. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge. |
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Trade Secrets
How four exhibit managers used their bartering skills to stretch budgets, enhance exhibits, and market products. |
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Five Supplier Services You Pay for but Seldom Use
Exhibit houses provide some services they don't advertise. Here's how to get what you pay for. |
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When Good Graphics Go Bad
A back-up plan in case your exhibit graphics turn up missing, damaged, or misspelled. |
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Cash for Trash
Is it time to get rid of your old exhibit? Here's how to sell, give away, or throw away your booth. |
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Taming the Wild Portable
Here's how three exhibit managers whipped their portable exhibit programs into shape. |
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Exhibit-Storage Options
Points to consider when choosing a place to store your exhibit. |
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10 Trade Show Disasters
How to recover when things go wrong on the trade show floor. |
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Customs, Carnets, and Conversion Formulas
Tips, formulas, and techniques for international transportation. |
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How to Create a Trade Show Timeline
A timeline that tracks show details helps prioritize your workload, meet your deadlines, and keep your sanity. |
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The Numbers Game
How to plan an accurate trade show budget that will impress management and provide security for your program – and your job. |
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How to Bend the Rules
Need to break from show rules? Knowing what and whom to ask can make your life easier – and cheaper. |
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The Cost of Cancellation
Tekelec's Noreen Jurek uses an impact statement to help management decide on show cancellations. |
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How to Cut Drayage Costs
Understanding drayage rates and hidden costs can help reduce your bill. |
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Installation: The I in I&D (Part One of Two)
Avoid the perils and pitfalls of exhibit setup with this step-by-step guide. |
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Organizing Your Show Binder
How to design a binder for instant finger-tip access to all your paperwork. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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What Are the Rules?
An introduction to exhibiting guidelines and standards. |
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How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
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Last-Minute Shipping
Steps to take when you know it's late, but you still need to rein in those rush charges. |
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A Dozen Tips for Shipping Internationally
Where to begin when global shipping overseas. |
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TEEM Awards
EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002 |
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Choosing the Best Shows
Successful shows require successful show selection. Here's how. |
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The Greenhorn Exhibitor's Emergency Guide
Suddenly the finger of fate taps you as the company's trade show manager. What now? |
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Anatomy of a Trade Show Marketing Machine
The most impressive piece of engineering at ConExpo wasn't a giant digger. It was Komatsu's exhibiting plan. |
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Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships. |
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Working with an Ad Agency
Team up with an advertising agency to save time and focus your efforts. |
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Stress Busters
An exhibit manager's guide to stress management. |
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Think Big
How four exhibit managers solve the challenges of their large programs. |
