EXHIBITOR Magazine's 13th Annual Sizzle Awards
Honoring Five Red-Hot Trade Show Exhibit Promotions
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Cisco Defends Its Realm
With a slashed budget and downsized booth space at the 2009 RSA Conference, Cisco Systems Inc. conjures up a quartet of superheroes to help save the day.
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Rebel Sell
Switch: Liberate Your Brand fights with the tactics of guerrilla marketing — and the look of guerrilla warfare — and beats its goal for new prospects by more than 25 percent.
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Give it Away
Seven effective giveaways that will attract attendees and positively impact your company's bottom line.
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The Pucker-Up Promotion
Snugz USA Inc. savors the sweet taste of success with a mystery-flavor promotion that generates a whopping $1 million in business.
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Let Them Eat Cupcake
Lisa Rowland and AB Electrolux use a special breakfast, a surreal exhibit, and 5,000 savory cupcakes to generate 7 million media impressions.
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Little Black Box
Inquisite Inc.'s black-box mailer coaxed recipients to provide information and experience a product demo two weeks before the show.
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Cause and Effect
Eight exhibitors demonstrate how cause-related marketing in your exhibit provides cold hard results along with philanthropic warm fuzzies.
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The 12 Dumbest Things to do With Giveaways
A guide to common giveaway blunders and how you can avoid them.
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Games People Play
Nine companies hit the jackpot with casino-themed trade show promotions, generating traffic, increasing sales leads, and more.
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Battle of the Bolts
Interlake Material Handling's attendee competition demonstrated their product and exceeded lead goals by nearly 70 percent.
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A Mute Point
Derse Inc.'s "Not a Peep" campaign increased traffic by 49 percent and captured 30 percent more qualified leads.
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How Green Are Your Giveaways?
From buying organic to recycling everything in sight, the whole world is going Green. But what about your giveaways?
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Exhibit in Overdrive
Florida Power and Light Co.'s goes full throttle with a budget-minded NASCAR-inspired video game .
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What About Bobbleheads?
Jim Brodo employs 7-inch-tall salesmen to create a tradition that increases leads by 1,367 percent.
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While You Wait
How seven companies capitalized on their captive audiences, using wait time to boost the bottom line.
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Lumpy Mail Gets Read
Tired of two-dimensional direct mail tactics? Here are five 3-D campaigns with tips to take your mailers to the third dimension.
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Everything Matters
3D Exhibits' "attention-to-detail" promotion snags eight big-budget opportunities by focusing on their customers' detail driven jobs..
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Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent.
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More Than S'mores
Exhibit Works Inc. takes the story-swapping campfire experience upscale – and triples traffic compared to the previous year.
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Overcoming the Fear Factor
Cobius Healthcare Solutions addresses attendees fears about job security with a reinvent yourself theme that boosted loyalty.
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Multipurpose Mailer
XMPie Inc. uses email and response URL software to contact their target market, qualify leads, and pre-schedule demos.
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All-Star Awards – Buzz on a Budget
GeoLearning's Web based twist on classic promotions drives 80 percent of attendees to interact with their brand.
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E-marketing: How to Test and Measure Your Next Campaign
E-mail, like direct mail, only has a chance if it's opened. Here's pointers on getting that far.
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X Marks the Spot
X-Rite Inc.'s creative on-site promotion hit on some unlikely places to advertise at PRINT 05. Survey results show what worked best.
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When in Doubt, Use Penguins
Magnussen Home Furnishings builds a simple giveaway into a formidable PR campaign for a 20-percent increase in traffic.
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EXHIBITOR Magazine's Eighth Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions
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Monster: Here, There, and Everywhere
To market its services at an HR trade show, Monster grew larger than life and devoured the entire city.
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Anatomy of a High-Response Direct-Mail Campaign
Five pre-show promotions that motivated recipients to open, read and respond.
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