A Still Inconvenient Booth
While Green exhibiting has undeniably gained traction since 2007, the fuel behind that eco-friendly fire appears to be waning as exhibitors continue to recoil from the Great Recession.
|
On Your Own?
To buy or not to buy, that is the question. Whether 'tis nobler and more cost effective to rent or refurbish, on the other hand, is what EXHIBITOR sought to determine with its 2011 Rental/Refurb Survey.
|
EXHIBITOR Magazine's 25th Annual Exhibit Management Salary Survey
What does the 25th annual survey tell us? Total compensation has hit an all-time high, but exhibit and event professionals still feel underpaid.
|
Virtual Reality
For the past few years, face-to-face marketers have wondered whether virtual events will signal the end of the exhibit- and event-marketing era as we know it.
|
Trade Show Trends
Take a look inside Exhibit Survey Inc.'s annual Trade Show Trends report to learn everything from our industry's average traffic density to average hours spent visiting exhibits and more.
|
Industry Outlook
This year should mark the beginning of a slow and steady return to business as usual. And that's cause for quiet, cautious celebration.
|
Tech Talk
The results of our 2010 Marketing Technology Survey show that exhibit- and event-related technologies can help you improve client relationships, build brand awareness, and increase sales leads.
|
The Myths of Lead Management
Despite questionable statistics that indicate otherwise, our 2010 Sales Lead Survey finds companies are far better at lead follow-up than previously thought.
|
State of the Industry
The Center for Exhibition Industry Research's annual CEIR Index charts an unprecedented decline that is four times greater than any other in recorded history.
|
Social Studies
Social media is the biggest thing since Al Gore's invention of the Internet. But how is it impacting face-to-face marketers?
|
