Show & Space Selection
Location. Location. Location. Here are the statistics, tools, and strategies to help you select right shows, and the best booth space at each one.
|
 |
Article Library (PDFs)
Honeywell's Smart Restart
With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program.
|
Navigating Space Selection
An industry veteran's guide to selecting your company's next booth space.
|
This is a Test
LexisNexis' Karen Lynam creates a show-organizer interview form to gather critical data and provide insight into levels of service.
|
Show Selection - The Five-Step Shuffle
Skip Cox's method for employing realistic rationale instead of Russian roulette to plan your show schedule.
|
|
 |
| Top of Page
|
|
|
