Exhibit Marketing - Show Selection
All shows are not created equal. Learn how to separate the good from the bad and to select the best shows to match your program objectives.
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Trade Show Trends While trade shows continue to attract qualified buyers and influence purchase decisions, the cost has never been higher.
This is a Test LexisNexis' Karen Lynam creates a show-organizer interview form to gather critical data and provide insight into levels of service.
All-Star Awards: Keeping Score Lisette Riveira of Florida Power & Light Co. evaluates a program of 39 annual shows, trims her calendar by 69 percent and boosts leads from zero to 200 per show.
All-Star Awards: Rerouting FedEx Camille Ellison consolidates five operating company's into one trade show program to increase leads by 500 percent.
Trade Shows For Rookies Your must-have guide for understanding strategy, logistics and vendor relationships.
Choosing the Right Shows Use this comprehensive guide to determine the best shows for your exhibit program.
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Articles
A Tale of Two Trade Shows EXHIBITOR editor Travis Stanton muses over why two shows in the same city, and at almost the same time in this economic downturn, can have such entirely different outcomes.
The Life of the Party Paranoid show organizers will instinctively try to cut costs. But if they lacerate their marketing budgets, attendance will suffer.
AIF: The Need-to-Know Number When it comes to the Audience Interest Factor, what you don't know can hurt you – and kill your program.
The Evolution of a Trade Show One day, you're going to look up and notice that your favorite show has morphed into a strange event you barely recognize.
What About Bob? Castle Rock Industries Inc. doubles its leads and mops up $1.2 million in sales – all because of a guy named Bob.
Human Nature Being What It Is... Exhibitors who blame show management for poor results are like the near-sighted dog that attacks a burglar, only to discover that it bit the postman with a lottery check.
Secrecy and Shameless Lies The audit movement in the publishing world is a useful model for how exhibitors might proceed in the battle for trade show attendance audits.
