Social Media Marketing
Most exhibit and event marketers are already using social-media sites or tools for marketing purposes. But how effective are these new promotional tools? What are the ways social-media sites are impacting face-to-face marketing? Here are survey results, seminars, and case studies to help your face-to-face marketing get the most out of social media.
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Research Report PDF Download |
2010 Social Media in Marketing Survey - Full Report
Social media is the biggest thing since Al Gore’s invention of the Internet. But how is it impacting face-to-face marketers?
To find out, EXHIBITOR magazine fielded the 2010 Social Media in Marketing Survey. And according to the
results, social media can help you foster relationships, generate press coverage, build brand awareness, boost booth traffic,
and even increase sales.
Download the Full Report
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Make new connections! Join your EXHIBITOR peers on:
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Online Articles |
Social Status
How much is a Facebook friend worth these days? EXHIBITOR editor Travis Stanton ponders the measurable value of social media.
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Power to the People
According to author and consultant Brian Solis, we are in the throes of a social media revolution that will ultimately -- and irreversibly -- change the exhibit- and event-marketing landscape.
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Article Library (PDFs)
Trade Shows 2.0 (Part Two)
EXHIBITOR looks at YouTube, virtual trade shows, and business blogs as promotional tools for your trade show program.
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Trade Shows 2.0
From Facebook to Twitter, exhibitors are discovering that social networking has the power to attract new customers, generate more business, and extend their presence on the trade show floor.
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