Marketing Mythbusters
Derse Inc. executes an unconventional integrated program that puts several exhibit-marketing norms on trail and surpasses its goals for new prospects, Twitter followers, and unique microsite visitors.
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Deadly Intentions
Symbolically killing off the competition, PayLock LLC uses a funeral-themed booth strategy to create a dead-on spectacle.
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Tunnel Vision
Heidelberg Engineering forgoes its own proven formula for trade show success in favor of an eye-opening interactive experience that puts attendees in control - and increases leads by 174 percent.
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Party Like a Rock Star
Creatacor Exhibits and Displays Inc. taps into its inner diva and puts together a show-stopping integrated program that places exhibit managers in the spotlight.
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Boston Tea Party
At a Boston trade show for orthodontists, Marla Merritt, sales and marketing director for OrthoBanc LLC, kicks off a competitive revolution by riffing on the host city's history. Her tea-party-themed exhibit grows leads by 145 percent.
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Fighting Words
To generate show-wide awareness at Interop Las Vegas, Lorna Pierno, Xirrus Inc.'s director of marketing programs, delivers a prizewinning boxing-themed program that brings in $1 million in show-related sales.
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Mardi Gras Makeover
CareerBuilder Inc.'s Adam Polaszewski works his voodoo with a New Orleans-themed exhibit overhaul, cutting costs and conjuring a 65-percent increase in booth traffic.
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To Bee or Not to Bee
Impact Unlimited Inc. cross-pollinates a popular game-show parody with a bee-themed campaign to create show-wide buzz.
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Lemon Heads
Steelhead Productions creates a thirst-quenching integrated marketing program that nets a mouthwatering 48-percent increase in booth traffic over the previous year.
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On the Road
Faced with a dramatic dip in trade show attendance, three companies turn to mobile exhibits to reconnect with existing clients and prospect for new ones.
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Demo Day Camp
West, a Thomson Reuters business, uses a whimsical summer-camp theme to lure elusive law librarians to its booth and conduct a record 4,081 product demos, almost 18 percent more than the previous year.
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The Brown-Bag Booth
Faced with a 50-percent budget decrease and forced to re-evaluate its presence at EXHIBITOR2009, Kubik Inc. burns its original plan and MacGyvers an integrated program that exceeds lead-generation goals by 145 percent.
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Olfa's Retro Fix
Utility-knife maker Olfa Corp. slices through its competition with a keen strategy of pre-show mailers, themed exhibits, whimsical stickers, roving crowd gatherers, and snappy at- and post-show giveaways.
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Theme Weavers
Three exhibitors with a rich history of thematic booths show you how to entertain, inform, and generate ROI with thoughtful themes.
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Once Upon a Trade Show
EWI Worldwide's Mad-Libs theme touted their storytelling expertise by literally building attendee's ideas into their strategy.
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Food for Thought
MG Design's gourmet cooking theme turns their creative expertise into a memorable experience, and a 26-percent increase in leads.
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Lego Land
Cramer's "building connections" metaphor comes to life with a Lego-centered promotion that exceeds goals by 100 percent.
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Pause Marketing
Derse Inc's calming experiential exhibit offered attendees a break and, perhaps, gained their unprecendented focus.
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Booty Call
ScanAlert Inc.'s pirate-themed promotion sent booth visitors to 14 partner exhibits with a ripple affect throughout the show floor.
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Breaking Oral Tradition
Procter & Gamble Co. revives a tired hospitality event for a multifaceted product launch.
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Coming Out of Hiding
Mossy Oak Inc. draws attendees by re-creating the environment they love on the show floor, with a 130-percent increase in traffic.
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Foot Traffic
With a little marketing saavy, a steep learning curve, and $25,000, Linda Spann's new product launch generates $100,000 worth of orders.
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Monster Takes Las Vegas
Monster Worldwide moves from low-profile extravagances to high-visibility giveaways that turned attendees into billboards.
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Rebel With a Cause
Bentley Systems Inc.'s Huw Roberts defies convention, shifting his strategic goals to quantity, not just quality. How he made it work.
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Scents and Sensibility
ScentAir Inc. proves once again that attendees prefer product experiences over demos with their appeal to visitors' senses.
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Bling's the Thing
3D Exhibits Inc.'s booth-makeover contest, that generated nearly 41,000 votes and 60 percent more sales leads than expected.
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Marketing with Martians
Blue Telescope uses their own interactive media to garner an out-of-this-world 317-percent increase in qualified leads.
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Music to Their Rears
Napster Inc. did good by doing bad, teasing customers with a strip show that drew twice its goal of 500 visitors a day.
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Natural-Born Killers
Astellas Pharma US Inc.'s killer campaign attracted and educated 1,500 physicians..
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Risky Business
Global risk-management, insurance, and consulting firm Aon Corp. educates attendees with a game of Risk.
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Health-Care Honky Tonk
Healthcare Management Systems Inc. tips its hat to the Grand Ole Opry, tripling leads and landing a contract worth $1.7 million.
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Choose Your Own Adventure
To demonstrate its key differentiator, MG Design Associates invites attendees to create their very own space.
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Bait and Pitch
Fish Software's razor-edge technology pre-qualifies attendees and recognizes key prospects the minute they enter the exhibit.
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The No-Surprise Party
1220 Exhibits' unique take on a time-honored celebration, the "no surprises" party nets the best present of all, doubling RFPs.
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A Quality Education
Exhibitgroup/Giltspur's life-sized board game educates attendees on the value of quality and increases leads by 50 percent.
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