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Exhibit Marketing - Vendors
Vendors should be valuable resources that continually improve your program’s effectiveness. Learn how to select the right vendors and use them to your advantage.

Single Article PDFs
Click an article title for detailed information.
Six Steps to Storage Savings
Cut exhibit-storage costs without sacrificing service and convenience.
Shipping's Seven Deadly Sins
When it comes to transportation, what you don't know can kill your program.
Mission Impossible?
Tips for accomplishing your trade show mission by maximizing your vendor relationships.
Ten Things I Wish I'd Known
A veteran's guide to avoiding exhibiting potholes.
Something Doesn't Add Up
How to audit invoices and avoid overpaying.
Mind Your RFQs
How to prevent your trade show exhibit from becoming a no-show exhibit.
International Exhibiting Guide
Exhibitor's International Exhibiting Primer on Brazil, Japan, Russia, and Germany
How to Select a Vendor in Three Simple Steps
Pam Sillver, CTSM, creates a vendor evaulation system to choose an new exhibit house.
Are You Covered?
How to make sure your exhibit is insured – before it gets lost or damaged.
Five Supplier Services You Pay for but Seldom Use
Exhibit houses provide some services they don't advertise. Here's how to get what you pay for.
Who's Who on the Show Floor
A guide to the titles and responsibilities of trade show contractors.
Cash for Trash
Is it time to get rid of your old exhibit? Here's how to sell, give away, or throw away your booth.
Taming the Wild Portable
Here's how three exhibit managers whipped their portable exhibit programs into shape.
Exhibit-Storage Options
Points to consider when choosing a place to store your exhibit.
How to Create a Trade Show Timeline
A timeline that tracks show details helps prioritize your workload, meet your deadlines, and keep your sanity.
Trade-Show Talk
Do you know your trade-show lingo?
Going for a Ride
The nine most important things you should know about exhibit transportation.
How to Get the Exhibit You Don't Want
How to fail in design direction without even trying.
Last-Minute Shipping
Steps to take when you know it's late, but you still need to rein in those rush charges.
Lost in Space
12 ways to overcome a bad booth location.
A Three-Step Guide to RFPs
How to use request for proposals to solicit bids for your biggest exhibit purchases.
Ordering Electrical Services
Plug in to knowledge on your exhibit's electrical needs.
Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships.
Working with an Ad Agency
Team up with an advertising agency to save time and focus your efforts.
MacroDyne's Detailed RFP
Henry Helms' 26-page request for proposal results in the "perfect" exhibit
Online Articles
Procurement: How Hewlett-Packard Cleaned Up a Dirty Word
Hewlett-Packard Co.'s marketing and procurement departments pair up to consolidate its trade show vendors — centralizing and reducing spending, implementing brand standards, and forming strategic relationships.
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The RFP Experience Clinic