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EXHIBITOR Magazine
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EXHIBITOR Learning Events
Exhibit Marketing - Vendors
Vendors should be valuable resources that continually improve your program’s effectiveness. Learn how to select the right vendors and use them to your advantage.

Single Article PDFs
Click an article title for detailed information.
Six Steps to Storage Savings
Six money-saving tips to help you cut exhibit-storage costs without unknowingly sacrificing service and convenience.
Shipping's Seven Deadly Sins
When it comes to transportation, what you don't know can kill your program. Eight transportation experts provide seven deadly mistakes that'll turn even the best exhibit program into hell on earth.
Mission Impossible?
From selecting a new vendor to letting one go, the following tips will help you accomplish your trade show mission by maximizing your vendor relationships.
Ten Things I Wish I'd Known
A veteran's guide to avoiding exhibiting potholes.
Something Doesn't Add Up
How to audit your invoices and avoid overpaying.
Mind Your RFQs
How to prevent your trade show exhibit from becoming a no-show exhibit.
International Exhibiting Guide
Exhibiting outside the United States is a lot more complicated than converting feet into meters or finding the right adapter. EXHIBITOR offers facts and tips about prominent trade show countries.
How to Select a Vendor in Three Simple Steps
Pam Silver, CTSM, creates an objective vendor-selection system to choose a new, single vendor for Rockwell Collins' trade show program.
Are You Covered?
How to make sure your exhibit is insured – before it gets lost or damaged.
Five Supplier Services You Pay for but Seldom Use
Your exhibit house provides a number of services it doesn't advertise – from information gathering to scheduling to budget advice. Here's how to get what you're already paying for.
To the Moon, Alice
Five space-related venues you've never considered.
Who's Who on the Show Floor
A guide to the titles and responsibilities of trade show contractors.
Cash for Trash
Is it time to get rid of your old exhibit? Here's how to sell, give away, or throw away your booth.
How to Get the Most From a Venue Inspection
Five corporate event experts share their on-site inspection secrets – from customized checklists to undercover detective work.
Taming the Wild Portable
Need a better way to manage your portable-exhibit inventory? Here's how three exhibit managers whipped their portable programs into shape.
Exhibit-Storage Options
Points to consider when choosing a place to store your exhibit.
When the Bates Motel Is Booked…
Five spooktacular venues for your next event.
Will Your Speaker Self-Destruct?
Sexist jokes, faked videos, blatant self-promotion – some speakers make you wish they'd come down with laryngitis. Here's expert advice on how to choose a speaker you won't regret.
Sign Me Up
Five steps to choosing the right online event-registration system, as told by corporate event managers who survived the process – without resorting to strong drink.
How to Create a Trade Show Timeline
A timeline that tracks show details can help you prioritize your workload, meet your deadlines, and keep your sanity.
Tips and Formulas for AV Presentations
If you're giving a presentation to an audience of five, how big should the screen be? If you have a crowd of 500, how many microphones do you need?
10 Hotel-Contract Negotiation Tips
When it comes to hotel contracts, everything is negotiable, from amenities to food. Here's what experienced corporate event managers have learned about how to negotiate the best deal.
Bottoms Up
Quick tips on how to buy liquor, what to buy, and how to control consumption.
Trade-Show Talk
Do you know your trade-show lingo?
To Catch a Caterer
How to select a caterer for your next corporate event.
How to Talk Catering
Shuckers, amuse-bouche, English service, and more. A glossary of catering terminology.
Vacancy
How to negotiate a more favorable attrition clause.
Bring Up the Lights
Your buffet looks green, your attendees gleam yellow, and your speaker glows like nuclear waste. It's time you learned the basics of corporate event lighting.
Going for a Ride
The nine most important things you should know about exhibit transportation.
Sharpen Your Clause
When it comes to hotel cancellation clauses, what you don't negotiate can cost you.
How to Get the Exhibit You Don't Want
How to fail in design direction without even trying.
Last-Minute Shipping
Steps to take when you know it's late, but you still need to rein in those rush charges.
Lost in Space
12 ways to overcome a bad booth location.
A Three-Step Guide to RFPs
How to use request for proposals to solicit bids for your biggest exhibit purchases.
Ordering Electrical Services
Plug in to knowledge on your exhibit's electrical needs.
Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships.
Working with an Ad Agency
Team up with an advertising agency to save time and focus your efforts.
MacroDyne's Detailed RFP
Henry Helms' 26-page request for proposal results in the "perfect" exhibit.
Online Articles
Booz Allen Hamilton Drives Vendor Innovation
The international consulting firm's partner program and annual symposium for learning vendors not only turn the traditional vendor-client relationships on its head — they also save the company an estimated $2.5 million each year.
Procurement: How Hewlett-Packard Cleaned Up a Dirty Word
Hewlett-Packard Co.'s marketing and procurement departments pair up to consolidate its trade show vendors — centralizing and reducing spending, implementing brand standards, and forming strategic relationships.
Event Outsourcing
Three experts weigh in, offering their views on the advantages and disadvantages of outsourcing event management.
Disaster Strikes
How to negotiate your hotel contract so you don't have to pay cancellation fees when natural disasters, terrorism, or travel restrictions threaten your event.
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Additional Resources

Services:
Buyers Guide

Resource Directory

Seminars:
ExhibitorFastTrak Atlanta:
RFIs and RFPs: Asking the Right Questions – Choosing the Right Partner (A Supplier Perspective)