EXHIBITOR Magazine
The Trade Show Handoff
Exhibit managers don't always have the time or resources to make it to every show. Here's how to simplify and standardize training for your stand-ins.
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Corporate EVENT Magazine
Surreality TV
In the midst of Spain's busiest selling season, Electrolux Home Products Espana S.A. attracts hundreds of busy Spanish retail buyers to a product-launch event by playing off the country's passion for variety shows.
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From the Plan B Archives
Geometry Problems
Like most high-school students, I didn't see much use for geometry. But 20-some years later – at a corporate event of all things – I finally needed it.
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Today's Exhibiting Tip
Sharpening Your Staffing Skills
The performance of your booth staff can make or break your success at a show. Don't underestimate the impression they make on show attendees. To improve your chances for success, share these etiquette do's and don'ts with your booth staff.
Read Tip   |   ...and here are 500 More Great Tips

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