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TUESDAY, NOV. 20
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Marc Goldberg, CME
Marc brings his experience in exhibiting and business ownership /management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. He authored Small Doesn’t Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

 LinkedIn

Session 452
ADVANCED LEARNING SESSION:
Become Strategic: Be Intrepreneurial
How does an exhibit professional become strategic and less logistical? By becoming intrepreneurial. Join us as we define the characteristics of an intrepreneur and demonstrate how to think outside the cubicle to create a business within your current work environment. We’ll show you how to use the Business Model Canvas to chart your intrepreneurial course. Learn:
•  What is Intrepreneurism?
•  The characteristics of an Intrepreneur
•  How to work your way out of the cubicle
•  What it takes to become Intrepreneurial
•  Adapt the Business Model Canvas to chart your intrepreneurial course


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