THURSDAY, MAR. 21
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT
Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.
FACULTY
Holly Sherrill
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years’ experience in experiential marketing to trade shows and events. Holly’s specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly is a member of The NAWBO, Alabama Women Business Owners (AWBO) and The Women’s Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.
Connect with Holly Sherrill:
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Session 145
Measurement: A Look Through the Rearview Mirror
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Sometimes we’re so close to the details of the plan we’ve spent months putting into action that we fail to step back and examine the effectiveness of our programs. Do you really know if your events are achieving your organizational objectives? Sure, you can measure and evaluate your leads—but does that really tell you how effective your messaging and booth activities were? Or how engaging your staff was? Leave this session with the tools you need to:
| | • | Evaluate your exhibit performance on a ten point scale
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| • | Apply the right measurement methods (yourself) to evaluate specific exhibit activities
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| • | Benchmark your performance in comparison to your competititors
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