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THURSDAY, JULY 23
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Ellen Kaminski
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.

Connect with Ellen Kaminski:

 Speaker's Blog

 LinkedIn

 Twitter

Session 3048
Sales and Marketing Alignment: How to Get — and Stay — on the Same Page
It's no secret that alignment between sales and marketing is critical to optimizing business results. However, most organizations find it very difficult to achieve said alignment. Join us to discuss six strategies you can use to get sales and marketing on the same page. Learn to:
•  Recognize when sales and marketing are not aligned
•  Understand the barriers to alignment
•  Identify the areas where alignment is most critical
•  Apply practical techniques to drive alignment around objectives, strategies, and priorities
•  Recognize critical success factors that foster alignment


CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


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