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Providence, RI
Wednesday, July 17, 2019
9:00 am - 10:30 am
252 
Donít Forget Your Briefs! A Call for More Creative Strategy


Before design and content comes the creative brief. That's where the real magic happens. The presenter of this session will draw on his experience at marketing agencies to demonstrate how to weave creative strategy and user experience design into the world of trade shows and events. In this session, you will:

•  Explore the top 10 reasons to initiate sound creative strategy at a projectís outset

•  Define creative strategy - and discuss why it's important

•  Challenge the legacy concept of "traffic flow" and think, instead, about user experience

•  Learn how to foster more strategic thinking from your suppliers




FACULTY:

James Doucette, director of client services, Access TCA
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelorís degree from Stonehill College.
Connect with James Doucette:





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