Denver, CO
Wednesday, October 2, 2019
1:30 pm - 3:00 pm
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30719
CTSM
Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
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It’s easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new marketing approaches. Through examples of innovative marketing techniques both on and off the show floor, you’ll learn:
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| • | The value of thinking marketing first, exhibit design second
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| • | Techniques and exercises that drive creative thinking and innovative solutions
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| • | The importance of reality-checking your ideas against your objectives
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FACULTY:
Tom Frisby, President, think(form)
From ideation and brand immersion to integrated marketing and measurement, Thomas harnesses innovation to create meaningful connections. During his 25-year career, he’s been called, “Change Agent”, “Trend Setter” and “Rule Breaker”. An award-winning visionary, Thomas has been a member of the EXHIBITOR faculty for almost a decade and has also presented and/or taught at the industry’s largest events and associations.
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Additional sessions presented by
Tom Frisby:
Chicago, IL 8/22/2019
Trends with Benefits: What the World is Talking About
Denver, CO 10/3/2019
Trends with Benefits: What the World is Talking About
Atlanta, GA 11/8/2019
Creative Thinking to Reinvigorate Your Program
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