San Francisco, CA
Wednesday, November 7, 2018
1:30 pm - 3:00 pm
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30818
CTSM
Business Marketing Strategies and Trade Shows
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Strategies are the most vulnerable part of your
exhibit marketing plan. Why? Because most people,
including many in your own company, don’t really
know what they are or what to do with them. In this
session you’ll learn:
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| • | What strategies really are
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| • | The difference between strategies and tactics
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| • | How strategies fit into an overall trade show
marketing plan
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| • | How to use strategic thinking to improve the
planning and execution of your trade shows and
events
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| • | How to look at real-life examples and
apply good ideas strategically
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FACULTY:
Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
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Additional sessions presented by
Bob Milam:
San Francisco, CA 11/7/2018
The One Per Cent Solution: Ignore the Masses and Focus on Key Attendees
Fort Worth, TX 12/6/2018
Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
Fort Worth, TX 12/6/2018
Business Marketing Strategies and Trade Shows
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