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EXHIBITORFastTrak
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Nov. 5-8
CTSM at
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Today!
Atlanta, GA
Tuesday, November 5, 2019
9:00 am - 12:30 pm
102 
Half-Day Workshop:
Connect the Dots: How to Match Measurement to Business Objectives


Any event plan must be measured against specific objectives to be considered successful. By aligning business and program objectives through the end result, planners can demonstrate this success. In this interactive workshop, you will learn how to:

•  Set clear, measurable goals

•  Connect objectives to specific metrics

•  Establish priorities and realistic expectations

•  Outline a consistent measurement methodology

•  Analyze results and make recommendations

Examples will be shared, and please bring your own specific objectives and data to begin building your measurement program.




FACULTY:

Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.
Connect with Katharine Chestnut:



Additional sessions presented by
Katharine Chestnut:
Chicago, IL 8/22/2019
Integrated Marketing Communications

Denver, CO 10/1/2019
Build a Successful Event Marketing Plan

Atlanta, GA 11/6/2019
Integrated Marketing Communications




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