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Providence, RI
Wednesday, July 11, 2018
1:30 pm - 3:00 pm
252 
Donít Forget Your Briefs: A Call for More Creative Strategy in Events


Before design and content comes the creative brief. Thatís where the real magic happens. The presenters of this session will draw on their experience at marketing agencies to demonstrate how to weave creative strategy and user experience design into the world of trade shows and events. In this session, you will:

•  Define creative brief strategyóand discuss why itís important

•  Explore how to create a creative brief that is relevant to trade shows

•  Challenge the legacy concept of ďtraffic flowĒ and other measurement tactics

•  Learn how to foster more strategic thinking from your suppliers Leave with tools and templates to share with your team.




FACULTY:

James Doucette
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelorís degree from Stonehill College.

Connect with James Doucette:



Additional sessions presented by
James Doucette:
Providence, RI 7/13/2018
The Millennials Are Coming! Five Things that Means for Healthcare Exhibiting



Bill Smith
With a BA (Hons) Architecture from South Bank University, London, Bill has been responsible for developing strategies and content for the entire range of face-to-face opportunities including global trade show programs, user events, retail environments, mobile marketing, product launches, and social media toolkits. In addition, he possesses significant expertise in interactive technologies, lighting, AV, and communications platforms within event environment forums.

Connect with Bill Smith:





Sarah Hurley
Sarah Hurley joined Access in 2012 after 7 years working for an award-winning advertising agency and also spent time as an international event manager oversees. She is experienced in large account management on the advertising and event marketing sides, understanding the plight of both, and serving as a key bridge between the two for many of her clients. From pharmaceutical and medical device to retail and telecommunications industries, Sarah has worked with a number of clients in various industries while at Access including Amgen, TESARO, Depomed, ReWalk and Medivation. She oversees and manages daily operations, responsible for coordinating creative, strategic, tactical, and production resources to ensure that each exhibit or project is delivered on time, on budget and on strategy. Sarah holds her BA in communication from UMASS Amherst.




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