Exhibitor Group

We’re thrilled to share that EXHIBITOR has won four National Azbee Awards! These honors from ASBPE spotlight the best in B2B publishing—and we’re proud to be among them. National Gold Award Design - Data Visualization Title of Entry: EXHIBITOR Magazine’s 38th Annual Salary Survey (designed by Jessamyn Herman; written by Emily Olson) National Silver Award Design - Front Cover - Photo Title of Entry: 2024 Buyers Guide (designed by Kelly Tedrick) National Bronze Award Category: All Content - Case Study Title of Entry: Caddy Shack (written by Charles Pappas; designed by Jessamyn Hermann) National Bronze Award Category: All Content - Q&A Title of Entry: UFI Sighting (written by Charles Pappas; designed by Tina Tran) Each award is a nod to the power of great storytelling, thoughtful design, and our mission to support trade show and event professionals with the best content in the industry. Thank you to our brilliant contributors, and to our readers—these wins are for you.

At the American Society for Radiation Oncology Annual Meeting, Brainlab AG took the concept of flooring from afterthought to focal point. Working with Catalyst Exhibits Inc., the company transformed its exhibit into a product-demo destination by centering a sleek theater space on the show floor. To spotlight the presentation area—and a major product upgrade—designers layered brilliant-white vinyl in a dramatic swoosh over gray-laminate Formica. The result? A literal spotlight underfoot that guided attention exactly where it was needed. See more examples of booths that did more with their floors here: https://lnkd.in/e3jrZxGk

What happens when you mix spa vibes, smart design, and a cold plunge that pulls you in? A brand moment that goes way beyond chill. At Art Basel, Kohler turned heads (and dropped core temps) with a cold plunge experience at the Miami Beach Edition Hotel. This wasn’t just a demo — it was a full-on wellness journey. Swimsuits? Supplied. Non-slip shoes? Check. Dry bags, hair ties, and hydrating coconut water (yes, tequila optional)? All there. From poké bowls to post-plunge zen, every detail was curated to make slipping into 39°F water feel downright luxurious. Because great activations don’t just show the product — they immerse you in it. Read more in our latest Ideas That Work column: https://lnkd.in/exqQzpcu

Exhibitor Group mourns the passing of Lee Knight, the pioneering founder of Exhibitor Media Group and a transformative force in the trade show and event marketing industry. Admired for his visionary leadership and deep commitment to the professional growth of others, Knight inspired generations of marketing professionals. His enduring legacy includes the creation of EXHIBITOR magazine, the Certified Trade Show Marketer (CTSM) program, and EXHIBITORLIVE, the premier conference for face-to-face marketing professionals. "Lee was a legend who made a profound impact on our industry and on all of us who were fortunate to know and work with him," said Mark Johnson, owner of Exhibitor Group. "As we reflect on his life and legacy, let's all strive to uphold his values of innovation, education, and leadership. May we all aspire to make a difference as significant as the one Lee achieved." Knight established Exhibitor Media Group in 1982, driven by a vision to elevate the exhibit and event marketing profession through education, innovation, and integrity. He transformed the company into a global leader in the industry, then sold it in 2022, ensuring its continued growth under new leadership.

We're on the edge of our seats! Four of our six regional Azbee Award finalists have advanced to the national stage. The anticipation is building as we await the announcement of the national winners next week. A heartfelt congratulations to our stellar team for their outstanding work: Category: All Content - Case Study Title of Entry: Caddy Shack Category: Design - Data Visualization Title of Entry: EXHIBITOR Magazine's 38th Annual Salary Survey Category: Design - Front Cover Title of Entry: 2024 Buyers Guide Category: All Content - Q&A Title of Entry: UFI Sighting Read more: https://lnkd.in/e6ywjY-9

We’re thrilled to celebrate the latest Certified Trade Show Marketer (CTSM) graduates and those who’ve completed an upgrade to Bronze, Silver, or Gold status! Your dedication, hard work, and commitment to professional growth are inspiring, and the entire EXHIBITOR community is applauding you.

What do you get when you mix tech, taste, and a towering Heinz bottle? A custom-flavored moment that stuck. At the Restaurant Leadership Conference, Kraft Heinz and exhibit house EDE Corp. created a personalized brand experience where attendees selected their favorite sauce at a kiosk, then watched as a massive LED bottle lit up to match, label, and all. Read more in our latest Ideas That Work column: https://lnkd.in/exqQzpcu

The Call for Session Proposals for EXHIBITORLIVE 2026 opens THIS June. Whether you're passionate about strategy, measurement, creative storytelling, team leadership, or immersive brand experiences, your voice could help shape the future of face-to-face marketing. If you’ve ever thought about presenting, now’s the time to start planning. We can’t wait to see what ideas you’ll bring to the table! #EXHIBITORLIVE #CallForSpeakers #TradeShowMarketing #EventProfs #CTSM #ConferenceSpeaker #EventMarketing #ProfessionalDevelopment

Ready to rethink what’s possible at your next event? From AI summaries to instant exhibits, these upgrades are built for bold ideas.

Storms are getting stronger. Floods are more frequent. And your exhibit strategy? It needs to adapt. This piece by Nancy Olson explores how climate change is rewriting the rules of business, and what to do about it: https://lnkd.in/eW8Bd9Jb