See You Next Year for EXHIBITORLIVE  2019!
Conference: February 24 - 28, 2019
Exhibit Hall: February 25 - 27, 2019

Registration for EXHIBITORLIVE 2019 will open October 2018.

Enter your e-mail address and we'll keep you up-to-date:
 MONDAY  7:30 AM - 9:30 AM
Track: Planning & Execution

M252 
Don't Forget Your Briefs: A Call for More Creative Strategy in Events
Before design and content comes the creative brief. That's where the real magic happens. The presenters of this session will draw on their experience at marketing agencies to demonstrate how to weave creative strategy and user experience design into the world of trade shows and events. In this session, you will:
 •  Define creative brief strategy - and discuss why it's important
 •  Explore how to create a creative brief that is relevant to trade shows
 •  Challenge the legacy concept of "traffic flow" and other measurement tactics
 •  Learn how to foster more strategic thinking from your suppliers Leave with tools and templates to share with your team.

FACULTY:
James Doucette
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelor's degree from Stonehill College.

Connect with James Doucette:
   



Stephen Ross
Stephen Ross, VP, Executive Creative Director, has been generating unique design solutions for over 20 years. His work includes exhibits and experiential marketing, point-of-sale material, advertising programs, brand identity, and consumer product packaging. Stephen has won awards for both graphic and exhibit design and has driven innovative brand promotions for companies such as Eddie Bauer, IBM, GAC, Jaguar/Land Rover, and Foundation Medicine. Stephen leads the Access design team in developing creative strategies for clients.

Connect with Stephen Ross:
 

Additional sessions presented by Stephen Ross:
M655 Design Thinking: Driving the Creative Process


Sarah Hurley
Sarah Hurley joined Access in 2012 after 7 years working for an award-winning advertising agency and also spent time as an international event manager oversees. She is experienced in large account management on the advertising and event marketing sides, understanding the plight of both, and serving as a key bridge between the two for many of her clients. From pharmaceutical and medical device to retail and telecommunications industries, Sarah has worked with a number of clients in various industries while at Access including Amgen, TESARO, Depomed, ReWalk and Medivation. She oversees and manages daily operations, responsible for coordinating creative, strategic, tactical, and production resources to ensure that each exhibit or project is delivered on time, on budget and on strategy. Sarah holds her BA in communication from UMASS Amherst.






Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott