See You Next Year for EXHIBITORLIVE  2019!
Conference: February 24 - 28, 2019
Exhibit Hall: February 25 - 27, 2019

Registration for EXHIBITORLIVE 2019 will open October 2018.

Enter your e-mail address and we'll keep you up-to-date:
 MONDAY  10:00 AM - 10:45 AM
Track: Marketing & Sales

M346 45 Minute Advanced Best Practices Session:
Receive Better (and More) Work from Your Agencies-A Session for Frustrated Marketers
This session will enable you to peek behind closed agency doors. Learn firsthand what makes agency people tick, how agencies make money and what agency personnel say about you when you aren't around. Leave this session with proactive strategies to:
 •  Receive smarter, more strategic and better creative work from your agency partners
 •  Enjoy pain-free, frictionless relationships with your agency teams
 •  Reduce spending waste and cost overruns to receive more bang for your budget

FACULTY:
Dax Callner
Dax Callner is a strategist who has led strategy practices at GES, Sparks, Momentum and Jack Morton Worldwide. He has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, GE, Nestle, Dell, AstraZenca, Google, Intel, Wendy's, Microsoft, Sony Pictures and many others.

Connect with Dax Callner:
   

Additional sessions presented by Dax Callner:
M406 Transform Your Career: From Implementer to Strategist
T304 Content + Interactions: A Formula for Effective Marketing Impact
S156 Escape the Tyranny of ROI and Measure What Actually Matters
S269 "Activation" Driven Event Sponsorships: Beyond the Booth Thinking
S271 Maximizing Event Impact through Sales and Marketing Alignment





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