M661 45 Minute Best Practices Session: It Takes a Village: Create Effective Data Storytelling through Team Collaboration
Wockhardt introduced themself as a key player in the fight against antimicrobial resistance with an exhibit that leveraged data storytelling. The resulting exhibit interactively spotlighted public health epidemiology data and Wockhardt's impressive clinical trial results. By consistently communicating vision and expertly managing a myriad of moving parts, this client/agencies partnership netted record results. Learn:
• The role of data storytelling in an exhibit environment
• Where their own company's opportunities for data storytelling may lie
• How exhibit design and digital interactive programs combine to successfully convey a data story
• Best practices for coordinating moving parts between vendors for client satisfaction
David Pott David Pott co-founded the ARK Media group in 1999 to meet a growing need to provide cutting-edge interactive media to clients in the healthcare arena. Specializing in digital storytelling for exhibits, he is an award-winning producer of video and animation, interactive panels and quizzes, VR-style immersive programming, and live presentations and games. David holds a BS from Northwestern University and an MFA from UCLA's School of Film and Television.
Mark Carter Mark brings over 20 years of experience in production, design, management and client services roles, a rare combination in this industry. He has had proven success with clients in pharma/ healthcare, technology, finance, and automotive. Mark directed and managed large, sophisticated convention and event programs and has been responsible for the staffing and development of account teams. Mark drives Taylor's advanced measurement and cost savings initiatives specializing in ROI and ROO reporting.
Connect with Mark Carter:
Patrick Taaffe Patrick is Sr Manager, Market Research and Competitive Intelligence at Wockhardt, a diversified pharmaceutical and healthcare company based in Mumbai, India. Patrick currently leads all market research and forecasts for Wockhardt's US marketed products, and similarly for Wockhardt Discovery's pipeline of novel antibiotics for the treatment of multi-drug resistant bacterial infections.
Prior to joining Wockhardt he was Pharmaceutical and Medical Products Knowledge Specialist at consulting firm McKinsey & Co.
Rebecca McFarland As Vice President of Operations at ARK Media, Rebecca McFarland wears many hats. In the last 8 years at ARK, she's explored how people collaborate together (both successfully and unsuccessfully) in an agency working with exhibit companies and clients. For over 25 years, she has been involved in operating businesses in both the private and non-profit arenas. Rebecca enjoys working closely with team members while continually looking at the big picture.