R327 Make Every Show Count: Powerful Strategies to Convert Leads to Sales
Don't let the leads generated by your hard work fall by the wayside! Learn 15 strategies to help convert leads to sales. Learn how to:
• Overcome common problems that result in leads being ignored
• Identify and fix breakdowns in your process to secure a higher return on investment on future shows
• Bridge the gap between sales and marketing to ensure you delight customers and maximize sales
• Define criteria to establish which leads sales should follow up on and how the remaining leads should be handled
Deanna Krause, CTSM Gold Deanna Krause CTSM, Gold Level With 20 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.