This half-day workshop will present a 360-degree view of international exhibiting by explaining the differences between exhibiting in the US vs. overseas and examining the three familiar planning phases:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Pre-Show: establish tactics for global brand positioning, successful interfacing with show organizers, choice of international service providers and budget control
• Stand design: learning how to design your exhibit to suit the appropriate international market and to achieve brand consistency
• Show-Site: examine the various cultural and regulatory environments and give insight to the extra challenges compared to exhibiting domestically
This is an ideal workshop for both exhibit managers new to the international marketplace and seasoned hands looking for a good holistic review.