W347 Boost Your ROI with a Click: Digital Marketing Basics for Trade Shows and Events
Digital marketing adds value to your trade show and event presence. Clear cut goals will lead to an iron-clad digital strategy whose results will make you look like a rock star. In this session, you will:
• Learn how to define goals-then let those goals define your digital strategy
• See a sample customer journey with a digital path that can be tailored to meet your own needs
• Determine what data points you should use to track the results of your digital efforts
• Learn to determine your end ROI
Victoria Scanga Victoria Scanga is a Digital Community and Marketing Manager and Consultant with NX3 Corporation. She holds an MBA from Rutgers Business School and has been a marketing professional for over nine years. Victoria specializes in email automation, social media and community building strategy, and website design and management. She has a background working in companies of all sizes (and budgets) including nonprofit, start up, and Fortune 100 institutions.
Connect with Victoria Scanga:
Jennifer Fern Jennifer serves as a Digital Marketing Manager and Digital Strategy Consultant at NX3 Corporation. With over twelve years of professional marketing experience under her belt, Jennifer specializes in email automation, digital strategy, customer journey, as well as website UX and management. She has a background working in companies of all sizes (and budgets) including Start Up, Fortune 100 and 500 institutions.