The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019 Exhibit Hall: February 25-27, 2019 Mandalay Bay, Las Vegas
ICE Creative LED to Debut Two New Products at EXHIBITORLIVE
One of the nation’s most innovative companies in the trade show exhibit and event profession will debut two new one-of-a-kind products (BOOTH 1745) during EXHIBITORLIVE from Feb. 25 – 27 at Mandalay Bay. The products are predicted to raise the bar on how companies market themselves and tell their stories at consumer and industry events - as well as in their own conference rooms.
Meet ICE Creative LED – the cutting edge company that brought one of the first-ever seamless LED video walls incorporated into the trade show exhibit space. Now in its 28th year of operation, the company prides itself on using its deep understanding of the industry to get to the heart of what individual clients need before they even know they need it - and then taking that one step further.
“Five years ago, we started incorporating large seamless LED video walls into our clients’ exhibits to create one giant TV. Using banks of TVs had been the standard up until then,” explained Tom Magee, CEO, ICE Creative LED. “When we first demoed those, we literally stopped traffic at expos. Even better though, we attracted clients that used our products and services and then THEY started turning the heads of their own customers.”
Not ones to rest on their laurels, ICE Creative LED’s team was already brainstorming their next innovation. And they were hearing a common theme during discussions with clients. All seemed to agree that there was not an easy way for marketers to readily display their different products when in conversations at trade shows - and they were losing sales as a result.
The ICE team was soon at work to solve for this. And ICE Presenter was born – one of the two new tools to be presented during EXHIBITORLIVE. “ICE Presenter is a groundbreaker. We designed it to be the absolute best high-end presentation tool for sales and marketing professionals,” said Magee. “It connects to your mobile phone, tablet or computer so clients can display individual products THEN return to the looping content with just the click of a button to TV screens, large LED video walls and projectors.”
And Magee stressed that any number of people at a given booth can control presentations from their own device without any transition time and no “black-outs.” It does not require an app or any other download.
Magee says ICE Presenter is so unique that it can be used at trade shows, special events and even in conference rooms; will display multiple presentations at the same time; and allows for seamless transition between those inputs. It is currently the only presentation system on the market that can do all that with the simple click of a button from a phone, tablet or laptop.
And if that isn’t big enough news, ICE Creative LED has one more trick up its sleeve: INFUSION1020. It was designed to help clients maximize their event booth space and traffic flow.
“You really have to see it to understand what a design coup this is. The booth feels a lot bigger than it actually is and was specifically created with functionality for sales and marketing pros at top-of-mind,” Magee shared. “The booth flow includes greeting, meeting, and presentation areas, and accommodates as many as three conversations at the same time in a 10’ x 20’ exhibit space.”
INFUSION1020 also incorporates counters; functional and secure storage spaces that can be locked; and can be customized to accommodate video walls, light boxes, TVs and graphics. It can be configured in a way that fits any budget and is available for one-time rental, longer-term lease, or purchase. “We’re not a one-size-fits all company because our clients each want to stand out in their own way, attract prospects and have the ability to easily close sales,” said Magee. “And with these two new products, we are making that happen.”