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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 9:30 AM
Track: Measurement & Analytics, Expanded Knowledge

M146 
How to Measure ROI for Exhibits and Events
Have you been challenged to generate increased demand with a tight or limited budget? In order to succeed, you must quantify how much revenue your events and marketing activities generate. In this session, you will learn to:
 •  Predict and measure the revenue impact of your event content and strategies using pre-, during and post-show event data.
 •  Apply lead and data capture best practices
 •  Take pre-event preparatory steps with your CRM and marketing automation that will facilitate follow-up, tracking and the creation of reports

FACULTY:
Victor Kippes, CEO, Validar Inc.
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.

Connect with Victor Kippes:
       

Additional sessions presented by Victor Kippes:
M153 Track and Optimize Event ROI and Contribution to Revenue