Are you able to measure your events' contribution to your company's revenue? In this session, we will share how smart marketers are meeting this challenge. Learn:
• Pre-, during-, and post-event tactics you can use to effectively measure and report event revenue impact
• Why executive buy-in and cross-functional collaboration between sales, marketing, and marketing operations are critical to your success
• How to leverage pre-event marketing technology stack planning and preparation
• What you need to do post-event
• The importance of measuring content effectiveness