Are you able to measure your events' contribution to your company's revenue? In this session, we will share how smart marketers are meeting this challenge. Learn:
 •  Pre-, during-, and post-event tactics you can use to effectively measure and report event revenue impact
 •  Why executive buy-in and cross-functional collaboration between sales, marketing, and marketing operations are critical to your success
 •  How to leverage pre-event marketing technology stack planning and preparation
 •  What you need to do post-event
 •  The importance of measuring content effectiveness