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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Planning & Execution, Core Knowledge

M213 
Booth Basics Boot Camp: Lessons from the Trade Show Floor
What is the difference between an "epic fail" and "total success" on the trade show floor? Size, budget and location, or a tightly integrated strategy and staff? In this session you will learn:
 • The basics of booth staff training and exhibitor etiquette
 • Local, national and international differences in exhibiting
 • Sales engagement techniques that help maximize lead counts
 • Common errors in booth design and execution
 • Best practices in booth layout, traffic flow and space selection
 • Visual and physical barriers that restrict interaction with attendees
 • Sponsorships and hosted events that add value to an exhibit
 • How to make your booth and brand memorable (for all the right reasons)

FACULTY:
Scott Tokar, professional speaker, magician and founder of Corporate-FX, Tradeshow Magic Group
Scott Tokar is a professional speaker, magician and the founder of Corporate-FX, Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide.

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