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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales, Core Knowledge
Business Marketing Strategies and Trade Shows
Strategies are the most vulnerable part of your exhibit marketing plan. Why? Because most people, including many in your own company, don't really know what they are or what to do with them. In this session you'll learn:
 •  What strategies really are
 •  The difference between strategies and tactics
 •  How strategies fit into an overall trade show marketing plan
 •  How to use strategic thinking to improve the planning and execution of your trade shows and events
 •  How to look at real-life examples and apply good ideas strategically

Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:

Additional sessions presented by Bob Milam:
T311 Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
S329 Build a Successful Event Marketing Plan