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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales, Core Knowledge
CTSM     
M31519 
Integrated Marketing Communications
Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:
 •  Defining show objectives
 •  Matching objectives to the correct marcom tactic
 •  Recognizing your audience
 •  Allocating your budget appropriately
 •  Establishing potential success benchmarks
 •  Understanding pre-, at- and post-show tactics
 •  Analyzing your results

FACULTY:
Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut:
   

Additional sessions presented by Katharine Chestnut:
S329 Build a Successful Event Marketing Plan
S102 Connect the Dots: How to Match Measurement to Business Objectives