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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales, Core Knowledge

M317 
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
If you're being asked to implement or improve your exhibiting program's lead-generation process, this session will help you:
 •  Understand the lead-to-sales process
 •  Calculate return on investment from your leads
 •  Design lead forms that incorporate what your sales team needs to know
 •  Choose which lead-collecting equipment to use
 •  Maximize lead generation quantity and quality
 •  Decide how to best follow-up, report back to management and many other tips and techniques
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Jim Obermayer, founder, Sales Lead Management Association
James Obermayer is the publisher of the Funnel Media Group, LLC, which has as operating divisions the Sales Lead Management Association, Funnel Radio and the B2B Podcast Directory. He founded the world-wide 8200 member SLMA in 2007. Funnel Radio was founded in 2010. Obermayer also hosts two weekly c-level interview programs: SLMA Radio and CRMRadio.today. The b2B Podcast Directory was first published in August of 2017.

Connect with Jim Obermayer:
       


Matt Hill, president, The Hill Group
Matt Hill has been speaking and training since 1983. He specializes in three areas: Exhibit Staff Training, Presenter Training, and Managing the Millennial Generation Training. He has trained over 60,000 people in the U.S. and around the world. Matt has been speaking at EXHIBITORLIVE for 15 years and his company, The Hill Group, has been exhibiting at the show for 20 years.

Connect with Matt Hill:
       

Additional sessions presented by Matt Hill:
S417 Do Your Own Staff Training