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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales, Core Knowledge

M350 
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Capturing and holding peoples' attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee's attention is, how it works, and how it's impacted by the trade show environment. Explore the concept of the "Attention Economy," and share case studies of effective programs that hold attendees' attention. Learn to:
 •  Counter distractions that reduce attendee's attention spans on the show floor
 •  Create breakthrough messages and delivery systems that grab attendees' attention
 •  Convert an attendee's attention into dialog and discussion
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Todd Simon, chief marketing technologist, Predictive Presentation Technologies LLC
Todd Simon is currently the Chief Marketing Technologist at Predictive Presentation Technologies LLC, a company that specializes in non-linear, adaptive presentation technologies. Mr. Simon earned a degree in Psychology and Business from Emory University in Atlanta, GA, with a concentration in cogitative processing, human attention and awareness. Todd has successfully designed and implemented highly effective sales, marketing, and presentation programs for companies such clients as 3M, Nortel, IBM, RockTenn, Freeman, MC2, and many others.

Connect with Todd Simon:
 

Additional sessions presented by Todd Simon:
T301 Message and Media - An Overview of Presentation Delivery and Technology
S403 Build a Better RFP
M450 Win More Business Responding to RFPs the Way Clients Want
T000 Exhibit Hall Tech Tour