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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Management & Leadership, Core Knowledge
Basic Project Management and Reporting Skills
Many exhibit managers struggle with getting their arms around all of the details. In this session we will discuss how to apply project management techniques to trade show planning and execution. We'll explore communication processes, goal setting, team building and ways to allow others to follow your progress, along with:
 •  The world according to Project Management Institute
 •  Four areas for exhibit managers to consider
 •  Effective organizational leadership
 •  Task management and project tracking tools
 •  Clearly and concisely reporting your results

Jerry Gerson, principal, The Gerson Group
Jerry Gerson is a seasoned marketing and training professional based in San Antonio, Texas and is Principal of The Gerson Group. As a professional trade show marketing consultant for 25 years, Jerry is known nationally and internationally. With 40 years of executive management experience, he developed major sales and marketing departments during his business career. Jerry is a recognized highly-rated ExhibitorLive Faculty instructor for 20+ years. His energetic and interactive style is enjoyable and memorable.

Additional sessions presented by Jerry Gerson:
S103 Setting Effective Objectives that PERFORM: The Thinking Strategy That Works
T265 Overcome "But We're a Non-Profit"-Exhibiting Syndrome