Event Playbooks guide consistent, on-brand experiences that can be applied across all event types-from conferences to trade shows to seminars. The best playbooks are more than brand guidelines for events, they also define visual guidelines, customer experience, staff training procedure and measurement methodologies. Join us as we present a case study of how a major technology solutions company developed its event playbook. Learn:
 •  Definition: How to define your needs, objectives and project scope
 •  Consensus: How to build executive and event stakeholder consensus
 •  Global: Playbook considerations for a global event program
 •  Process: The five key steps to a successful playbook