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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Core Knowledge
CTSM     
M62019 
The @show Experience: Understand the Essentials of Exhibit Design
This session will explain the fundamentals of exhibit design and how they apply to your current and future programs. Whether you manage a large global program or a series of small linear exhibits, this interactive session will increase your confidence and improve your understanding of how to design exhibits and @show experiences. Topics include:
 •  The Big Idea- Analyze the origin and essentials of exhibit design
 •  Form and Function - Learn why these two words will be forever linked in regards to exhibit design
 •  Lighting 101 - Review lighting terms and techniques, and explore why lighting can be the biggest impact factor in your exhibit

FACULTY:
Errol Ahearn, vice president of global design, GES
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's a creative strategist, industry speaker and an award winning creative director who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For over 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.

Connect with Errol Ahearn:
 

Additional sessions presented by Errol Ahearn:
S508 International Exhibiting - A Primer for Success
T646 ExhibitDASH!