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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge

M654 
Best of Both Worlds: Leverage Mixed Reality in Your Exhibit and Events
Virtual and augmented reality (VR, AR) engagements create captivating experiences where virtual information is presented in physical space. Unfortunately, employing VR often requires extracting your attendees from the valuable social and environmental contexts of their experience. This session explores a technology that blends the real and virtual world more seamlessly - Mixed Reality (MR). Attendees will:
 •  Identify the challenges and opportunities in creating MR experiences
 •  Examine the historical precedents that shaped MR
 •  View examples of cutting-edge hardware and game design

FACULTY:
Adam Carnes, senior customer experience designer, Derse
As a Senior Customer Experience Designer for Derse, Adam creates experiential programs that activate audience interest, awareness and engagement. He also leads the creative and technical development of Derse's experiential marketing solutions. Adam has over five years of experience in strategic design across advertising, branding, experiential design and exhibit execution. He holds a Masters in Exhibition Design from the Fashion Institute of Technology-SUNY in New York.

Connect with Adam Carnes:
 


Eric Preston, senior vice president, Derse
As part of Derse's executive team, Eric develops and executes company growth strategies which include overseeing marketing, new account acquisition, and client growth and retention initiatives. Eric has 32 years of industry experience starting as a bench carpenter while earning his B.B.A., to his current role as SVP. Prior to joining Derse, he spent 18 years helping clients launch brands and drive accountability within their tradeshow, event and retail programs.

Connect with Eric Preston: