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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge
NEW!     
M668 
AI Technologies and the Future of Live Brand Experiences
Artificial Intelligence (AI)-based technologies are no longer the exclusive property of academia or research labs. Now with real business implications, the technology will quickly impact the real world faster than you think. A.I. is dramatically improving everything from due diligence and event market research to event operations and attendee marketing - to even predicting how your audience will interact with your brand. In this session, we will cover:
 •  How AI will begin to impact economies and live brand experiences in a very short amount of time
 •  Examples of opportunities that this new technology may uncover
 •  Tips for adopting AI and incorporating the technology into your own exhibit space

FACULTY:
Wilson Tang, vice president of digital experience, Freeman
Wilson Tang is Vice President, Digital Experience at Freeman. He is a storyteller who brings brand narratives to life through integrated media. With an extensive history in designing, producing content, and creating experiential marketing solutions for clients that range from major media and technology organizations to Fortune 100 brands, Wilson brings a multi-dimensional creative engagement strategy to all of the client programs he touches.

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