Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Measurement & Analytics, Core Knowledge
CTSM     
R10819 Best Practices Session:
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
Learn the building blocks for measuring and growing the value of your trade show marketing program. Topics include:
 •  How to ensure that your event investments pay off
 •  Identifying the four sources of value from event marketing
 •  Estimating value for each component of event payback
 •  Establishing a payback ratio as an index of trade show value
 •  Basic organizing and presentation of results to management

Session includes examples, case studies and worksheets to help you apply this knowledge. You will also receive a take-home project that will help you focus on your program's strengths, weaknesses, and likely opportunities to improve your return on investment.

FACULTY:
Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

Connect with Joe Federbush:
       

Additional sessions presented by Joe Federbush:
R114 You Know What to Measure - But How Do You Actually Measure It?
R10919 How to Measure the Value of Trade Show Participation - Part II: Practical Application